For years – in fact since my coining of the Triple Bottom Line in 1994 – I have often said that I am happiest when things come in threes.
In large part that’s because I can remember three things, whereas four or five sometimes stretch the memory.
People have long played with the trio idea, notably including The Body Shop in Australia – which at one point used an image showing the rear ends of three cows.
But I really wasn’t thinking of a trio of hurricanes seeking landfall. According to the US National Hurricane Centre this is unparalleled. “Is this the new normal?” they wonder.