John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with older material still available on this site.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on the Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition to this website, my blogs have appeared on such sites as: Chinadialogue, CSRWire, Fast Company, Good Deals, Guardian Sustainable Business and Huffington Post.

In this new iteration of the site, the ‘Comments’ function has been reanimated. Please do make use of it.