2024 marks my 50th anniversary working on what is now called “sustainable business”. My 21st book, Tickling Sharks: How We Sold Business On Sustainability, will be published by Fast Company Press in May. The focus: system change.
In a year-long discovery process, I aim to look back 50 years since I began work in 1974, then forward 15-20 years. To challenge and evolve my thinking, I plan to talk to pioneers in fields from AI and neuroscience through to market-based ecosystem regeneration and the science of imagination.
I will post updates on my new Substack channel.