Observing the night sky earlier in the week, as I walked back from Barnes Bridge station…

Activists created opportunity spaces for those of us who chose to engage more closely with business. An activist I both knew and respected when he was at Greenpeace was Pete Wilkinson. I learned of his death through an obituary in today’s Times, https://www.thetimes.com/uk/obituaries/article/pete-wilkinson-obituary-greenpeace-uks-first-director-90zwlbtq2, though because that is behind a Murdoch paywall, you may prefer The Guardian’s obit published last month, https://www.theguardian.com/environment/2025/jan/27/pete-wilkinson-obituary. A good man.
A fireside chat on AI and sustainability with Harry Wright
Delighted to help launch Bright Tide’s Sustain.AI Incubator last night at Hogan Lovells, Holborn Embankment. Met some extraordinary innovators and entrepreneurs – and caught up with people like Will Travers, CEO of Born Free Foundation, while meeting people like Lord Kulveer Ranger (second left) and Ape Alliance chairman Ian Redmond (centre), and hearing what Ralph Chami and Blue Green Future are up to. Invigorating.
The third episode of a podcast series focusing on Patagonia’s decision to gift itself to the cause of sustaining and regenerating the Earth provides a platform for me (alongside others) to explain some aspects of my emerging thinking. Let me know what you think about it.
Published today – and also available on Apple Podcasts and Spotify.
John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.