• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search
You are here: Home / About / Personal / Cycling

Cycling

W1 A bike shadow around the corner from 2 Bloomsbury Place

I remember being given my first bicycle, in the 1950s, on the farm outside Limavady in Northern Ireland. I remember getting aboard and hurtling down the bumpy drive, across a (happily not then very much trafficked road) and into the hedge on the other side.

I learned about brakes later that day.

Over the years, cycling has given my huge joy, not least when Kensington Gardens and Hyde Park were opened up to cyclists. In the process, as with many migratory birds, my commute got steadily longer. In the early 1970s, it was from Covent Garden to the Belgrave Square area. When we moved to Barnes in 1975, it took me until the early 1990s to get back into longer haul cycling, initially to the Notting Hill area (when SustainAbility moved there), then Kensington High Street, then Knightsbridge, then Bedford Row in Holborn, and (when we founded Volans) Bloomsbury Square.

As noted below, for much of this time there was an undeclared war between drivers and cyclists, with the result that in around 40 years of cycling I have been left unconscious in the road no less than four times.

My trusty companion through the past 25-plus years has been a Dawes (appropriately named, as it turned out) ‘Mean Streets’ bike, which is pretty heavily built, but its crossbar still shows the scars of the second major accident. Strikingly, another cyclist slowed down alongside me as I pedalled north parallel to Park Lane a few years ago, and offered to buy the bike. I was pleased, of course, but couldn’t imagine parting with it.

Cycling 1: In over 30 years of cycling in London, I have been left three times unconscious, twice with three broken ribs. In 1975, an Indonesian man hit me in Covent Garden, in 2006 a Mongolian woman in Olympia—adding insult to injury by hitting me while I was in a cycle lane. But cycling remains one of my greatest joys …

Cycling 1: In over 40 years of cycling in London, I have been left unconscious four times, twice with three broken ribs. In 1975, an Indonesian man hit me in Covent Garden. In the 1990s a car without lights drove into me in Lonsdale Road in the midst of a downpour at night, and didn’t stop. In 2006 I was hit by a Mongolian woman in Olympia—adding insult to injury by driving into me while I was in a cycle lane. Then, in 2013, three young men in a car hit me from behind in Berwick Street, semi-deliberately, then fled the scene. A long queue of witnesses formed, the case went to trial and the driver paid the penalty. Even so, cycling remains one of my greatest joys.
Cycling 2: … as this everything-is-illuminated moment in Hyde Park symbolises

Cycling 2: … as this everything-is-illuminated moment in Hyde Park symbolizes
Cycling 3: And then there’s the camaraderie that comes from cycling on a bicycle made for 10—this one snapped in Brazil

Cycling 3: And this could be a symbol of my working life. A bicycle made for 10—snapped in Brazil

Primary Sidebar

From the Journal

Istanbul For 2026 Global Leaders Summit

15 February 2026

Elaine and I flew to Istanbul on Tuesday 10th February, where I was due to speak at the 2026 Global Leaders Summit, held at the Mandarin Oriental Hotel, alongside the Bosphorus. Still hobbling a bit from the Alexandrian sprained ankle, but managed to stay upright during my keynote. But had to drop out of a […]

Bibliotecha Alexandrina Sprains Ankle

8 February 2026

I have longed to visit Alexandria at least since my 1975 working visit to Egypt, but I suspect that the yearning tracks back to films like Ice Cold in Alex, made in 1958. In any event, meeting Ismail Serageldin when we both served on the Nestlé Creating Shared Value Advisory Council, many moons ago, whetted […]

Cairo Kaleidoscope: AUC, ECES, Sphinx

8 February 2026

Now, second, for a brief account of a couple of days we spent in and around Cairo. The main reason I was in Egypt was to do a talk at the American University in Cairo (AUC), organized by Professor Ali Awny of the John D. Gerhart Centre, part of the Onsi Sawiris School of Business. […]

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2026 John Elkington. All rights reserved. Log in