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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Decoding Bucky

John Elkington · 18 June 2008 · Leave a Comment

Ian Keay forwarded me a fascinating New York Times article a couple of days back on R. Buckminster (Bucky) Fuller.  Fascinating to see how Fuller wove his own myth, consciously or not.  Ian had introduced me to Fuller’s work in the early 1960s, building geodesic domes out of matchsticks in his bedroom in Icomb.  Given my enthusiasm for these structures, our home in Barnes was lucky not to sprout a truly geodesic extension, since experience shows that they often leaked when put up by non-experts.  

I eventually met Fuller in Reykjavik in 1977, I think it was, and had breakfast with him.  Included some of that conversation in the article I wrote for New Scientist on the plane back to London – the first time I had to write against a really urgent deadline.  A fair bit of Fuller’s writing, which still occupies considerable shelf space at home, was pretty inaccessible.  Even so he had a profound impact on my thinking – whether or not he contemplated suicide on the Chicago waterfront one day in 1927, fully half a century before our paths crossed.  He died in 1983.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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