John Elkington

Have been seriously remiss with posting here – not least because our world has gone slightly berserk. Part of that has been the sheer proliferation of virtual keynotes and podcasts I have been doing on the Green Swans story. For example, today I am doing keynotes in France, at the Audencia business school, and this evening with a major event in Brazil – where I speak immediately before one of my favourite thinkers, Yuval Noah Harari. And here’s the latest podcast to launch, this one from Imperial College. A good summary, I think, of where my own thinking has got to.

This has been a week of stretched – and stretching – days. Yesterday, for example, began with an early call with Simon Longstaffe of The Ethics Centre in Sydney, a longstanding colleague and friend; then a couple of team meetings; then a webinar on the Climate and Ecological Emergency Bill with its original sponsor, Caroline Lucas MP, organised by Business Declares and the CEE Bill Alliance; and then a webinar hosted by the New York office of Acre, the head-hunters who found us Louise three years ago, and moderated by Acre’s Catherine Harris and GreenBiz editorial director Heather Clancy.

Acre founder Andy Cartland fed back earlier today: “We had 486 participants which is staggering, and it was great to see the global spread (If you are interested: Finland, Nigeria, US, India, Canada Ireland Spain, Switzerland, Benelux, Italy, Columbia, Denmark, Bangladesh, Russia, Qatar, Ethiopia, France, Sweden, Guatemala, Portugal, Brazil, Singapore, Mexico, Peru, South Africa, Romania, Norway, Costa Rica, Ecuador, Austria).”

My latest column for GreenBiz dips a toe into the weird and wonderful world of science fiction.

Lovely to see a new Swedish postage stamp featuring Greta Thunberg and five of my favourite birds, swifts. Thanks to Edward Mayer of Swift-Conservation.org for flagging.

My foreword to the Positive Luxury 2021 Predictions Report can be found on page 4.