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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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ENDS & beginings

John Elkington · 12 June 2008 · Leave a Comment

Deep, vexing irony today in that I was meant to attend (as a co-founder) a 30th anniversary celebration at the House of Lords this evening for Environmental Data Services (ENDS), hosted by Michael Heseltine, whose company bought ENDS a while back. But because we are in the midst of setting up a new venture, Volans, we have been hugely distracted – and found late today that we have been running parallel calendars, so I was double-booked.

Everyone had left ENDS by the time we discovered the problem, so I had to decide which fork in the road to take. Unusually, I took the family fork, for dinner at Livebait in Covent Garden with Elaine, Gaia, Hania and Elaine’s sister Christine. G and H had invited us to share some quite extraordinary news about their collaborative film script-writing. More anon, when it’s public.

In the meantime, even if remotely, my very best wishes to the ENDS team, particularly David Layton, the late great Max Nicholson and Georgina McAughtry – and in memory of the late, magnificent Marek Mayer.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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