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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Tangmere

John Elkington · 10 July 2008 · Leave a Comment

R.J. Mitchell and Supermarine Prototype K5054 R.J. Mitchell and Supermarine Prototype K5054   Aircraft plotting at height of the Battle of Britain Aircraft plotting

After Goodwood, we continued south to the old RAF airfield at Tangmere, where we visited the Military Aviation Museum.  I have always loved the name, whose origin is uncertain. ‘Mere’ implies a pool rather than a grand lake, according to Wikipedia, and ‘tang’ is thought to be of Norse origin meaning ‘tongs’. It could be that Tangmere was the pool at the fork, or junction of two ancient paths. The pool was later filled in to form a small village green.  When I mentioned that Tim was shot down nearby (West Wittering) on 16 August 1940, the team at the Museum couldn’t have been more helpful, fishing out the records for us.  They also noted that Tangmere – which is where Tim was based during the Battle of Britain – was bombed on the same day. 

But the highlight for me, without question, was seeing the duck-egg blue prototype (K5054) of the Spitfire, with a mock-up of R.J. Mitchell‘s studio in front of it.  Was thinking only a few days back of two things: firstly, the role of prototypes in advancing our thinking and economies, the subject of a paper I’m planning to work on with Alejandro Litovsky; and, secondly, Mitchell himself as a possible candidate for a scheme I have to hang a series of protraits of ‘unreasonable people’ through history on the walls at Volans’ new Bloomsbury Place offices.  Quite extraordinary to walk in and find and K5054.

Tangmere was also a way-station for the Special Operations Executive.  And there on the walls of one of the galleries was a photograph of one of my childhood heriones, Violette Szabo.  She was only 23 when executed in 1945.  Her last mission didn’t leave from Tangmere, apparently, but from Harrington, near Northampton.  Knew of her via Carve Her Name With Pride, starring one of my favourite actresses, Virginia McKenna.

 

Violette Szabo Violette Szabo

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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