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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Ghost bikes

John Elkington · 5 October 2008 · Leave a Comment

In St. Louis, Patrick Van Der Tuin began memorializing bicyclists killed or injured by motorists with painted white bikes in 2002. He called his project Broken Bikes Broken Lives. (Courtesy of Carrie Zukoski) In St. Louis, during 2002, Patrick Van Der Tuin began memorializing bicyclists killed or injured by motorists with white-painted bikes. He dubbed his project ‘Broken Bikes Broken Lives’. (Photograph courtesy of Carrie Zukoski)

Haven’t yet seen one in the flesh, but am mightily impressed by a very different take on white bicycles, the viral campaign splashed over two pages in today’s Observer.  Starting off in the US, it uses skeletally white-painted cycles to mark the spots where cyclists have been killed or injured.  Given that a young woman cyclist was killed by a bendy bus just around the corner from our London office a week or two ago, and having been left three times unconscious over 35 years of cycling in London, twice with three broken ribs, the ghost bike movement is one I whole-heartedly support. 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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