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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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44

John Elkington · 5 November 2008 · Leave a Comment

Extraordinary day spent at annual Environmental Advisory Meeting of Nissan, with many of the top brass in attendance, but with we visitors – and many of the younger Nissan people – barely able to keep our minds off the results of the US election.  Cell phones and laptops were being passed around at various junctures, with people debating the signifciance of the mapped results.  When the news finally went solid, there was applause across the room, twice. 

A strong sense that a dark, misguided, benighted, mean-spirited period in America’s history may finally be drawing end, with at least the hope of something better. Like many people, I suspect, I found my mind turning back to the even darker days of slavery.  Am currently reading Janis Cooke Newman’s extraordinary novelised life of Mrs Lincoln.  And then Mark (Lee) at SustainAbility sent out a link to the latest Tom Friedman op-ed from the New York Times.  Caught the spirit to the nth degree.  What a race it has been – and the first US election where I actually dreamed of the outcome on election night.  No-one can envy Obama the Augean task he now faces, but he certainly won my (non-existent) vote.

Driven to Nissan’s R&D Center outside Tokyo in a fuel-cell vehicle, for a session I did head-to-head with one of Japan’s leading environmentalists, Junko Edahiro.  Great fun – and someone I’m keen to build a deeper connection with.

Dashboard of Fuel Cell Vehicle I was driven out of the city in Dashboard of Fuel Cell Vehicle I was driven out of the city in   Solar roofing at Nissan R&D Center Solar roofing at Nissan R&D Center   After the session After the session – Junko in the middle   Any colour as long as it's ... Any colour as long as it’s …   Electric car 1 Electric car 1   Electric car 2 Electric car 2   Carbon Off Passport Now I have my Carbon Off Passport, what mobility option to choose?

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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