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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Rainy Days in Florianopolis

John Elkington · 23 November 2008 · Leave a Comment

View from my window View from my window

Flew via Sao Paulo on Wednesday to Florianopolis, in Santa Catarina State, for the 2008 Eco Power Conference. The other international speakers were Earth Policy Institute President Lester Brown, Fritjof Capra, Greenpeace co-founder Patrick Moore  and, on cleantech, Ron Pernick.  Asked to do the final keynote, I had come in late and arrived after they had all spoken – but managed to meet up briefly with Lester Brown after his press conference.  Happily, my session seemed to go extremely well.  Inside, huge interest, especially from young people.  Outside, however, the rain scarcely stopped all the time I was there.  

People told me the rain had been crashing down for perhaps two months.  On the last evening, I was filmed for a documentary, ‘Sector 2.5 – The Film’ by some wonderful people – including Maria Fernanda Gayoso.  The rain was still thumping down as I went out to the airport yesterday, Saturday, and the taxi driver kept turning back over his shoulder to express amazement at the sound of the rain drumming on his roof – and the lack of visibility, as he drove along at 85 miles an hour.  I was glad to get out and onto solid ground after aquaplaning much of the way.

Despite the huge umbrellas they gave each of us to walk out the plane, I was splashed up to the waist.  The tarmac was an inch deep in running water – and I steamed gently for much of the trip back to Sao Paulo.  Finished Mrs Lincoln, by Janis Cooke Newman, almost as the plane touched down at Heathrow.  Astounding book, a forensic exploration of grief – and a completely different angle on a president struggling with epochal challenges.  Almost tempted to start it over again.

Meg (right) was my guide to all things Eco Power Meg (right) was my guide to all things Eco Power   Film crew, with Maria Fernanda Gayoso centre row, left Film crew, with Maria Fernanda Gayoso centre row, left   And me And me The way is illuminated - but the rain goes on The way is illuminated – but either side the rain goes on

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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