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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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The (Foreign) Power of Unreasonable People

John Elkington · 19 January 2009 · Leave a Comment

    This is the best I can do from the Web on the cover of the Italian version of The Power of Unreasonable People, which arrived in the office today.  Did another signing session for the US edition today, too.  And this evening staggered home with my bag full not only of computers, cables, papers and magazines, but also a copy each of the US, Italian and Japanese editions of the book. More foreign editions are in the pipeline.  

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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