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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Gingko goes to ground at 2BP

John Elkington · 15 April 2009 · Leave a Comment

Ginkgo cutting feeling a little hazy Ginkgo cutting feeling a little hazy

Have always loved ginkgo trees–and cycle past several on my way through Grosvenor Square on my way to 2 Bloomsbury Place.  Sometimes take in leaves as they change through the seasons, but a few days back I took a twig–and we put it in a glass of water, with a touch of sugar, where it seemed to flourish.  Rather than having it develop a sweet tooth, I asked Sam to release the poor thing into the herbaceous border, in the hope that it might just strike root.  Her photo above suggests that it was feeling a bit woozy as it struggled to find its feet, but who knows?  A symbol, perhaps, of our constant struggle to make sense of this universe of ours–and of all the tides, current and eddies into which we find ourselves drawn.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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