EDF on environmental innovation

Each year, one of my favourite NGOs, Environmental Defense Fund (EDF), surveys the landscape of environmental innovation in business. The aim is to find the “most compelling, and implementable, new practices and technologies—those that drive operational efficiency, create new business opportunities and carve out competitive advantages.” The conclusions this year came as no surprise: ‘That especially in these lean economic times, sustainability is business positive. From the Fortune 100 to the smallest start-up, U.S. companies are competing to be the most green.’ EDF hopes that the Innovations Review offers actionable models, inspires further innovation and continually redefines what is “business as usual.” The second year I have served on the Advisory Committee.