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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Which came first …

John Elkington · 11 October 2009 · Leave a Comment

Talking to Sean Harrigan this week, at the Global Reporting Initiative (GRI) Board meeting in Amsterdam – he used to be President of CalPERS – we got into the question of which came first, the double bottom line – or the triple bottom line?

I have always assumed TBL (which I coined in 1994) came first, because I hadn’t heard of rival multiple bottom line concepts at that point, but I didn’t know. Jed Emerson’s work on blended value then followed both, looking for ways of breaking down the implicit silos between the different areas of value creation – or destruction.

Sean noted that CalPERS had done a good deal of work on the DBL front from the early years of the 21st century, but I’d be obliged if anyone knows where and when the DBL formulation was first used.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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