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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Flying – and Fluing – into Amsterdam

John Elkington · 19 February 2010 · Leave a Comment

Ignasi and Ernst Ignasi and Ernst Simon Longstaff's hat Simon Longstaff’s hat Preparing for shoot 1 Preparing for shoot Joris Joris Nelmara's office 1 Nelmara’s office 1 Nelmara's office 2 Nelmara’s office 2

Am tapping away in the kitchen, with Monty Don on TV demonstrating a threshing machine which reminds me to some degree of thresher that was such a key feature of my younger days on a farm in Northern Ireland, and recalling the past two days in Amsterdam with the Board of the Global Reporting Initiative (GRI). Have been struggling with flu for much of the time, despite the flu jab I had late last year. Luckily, several other people had the same problem, and, better still, the meeting ended early, so instead of flying back after 21.00, I got on a BMI flight around 15.35–though we had to stand in line to check in for over an hour, which with my damaged back had me swearing never to fly BMI again. Getting ready to fly to San Francisco tomorrow.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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