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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Solar Impulse

John Elkington · 9 July 2010 · Leave a Comment

Solar Impulse Solar Impulse

25 years ago, Pelican published my book Sun Traps: The Renewable Energy Forecast. At the time, the aerial solar phenomenon was the late Paul MacCready‘s Solar Challenger, which I featured in the book. As we travelled around India, Richard (Northcote) was keeping a close eye on developments with the first through-the-night flight of the Solar Impulse. The pioneers this time being Bertrand Piccard and André Borschberg. Their aim, in a few years, is a round-the-world flight.

Powered only by solar energy, the aircraft was airborne for a total of 26 hours – from 7 am on July 7 until 9 am the following day (Central European Time) – before finally landing, as planned, at Payerne airbase in Switzerland. It is now officially the first manned aircraft capable of flying day and night without fuel, powered entirely by solar energy. Bayer MaterialScience is one of the sponsors, hence Richard’s interest.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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