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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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A Display of Nuptial Fireworks

John Elkington · 28 August 2010 · Leave a Comment

MT1 Elaine and driver of Cumbrian Classic Coach MT2 En route MT3 Marquee MT4 Promised Land

My having characteristically misread one of two invitations, we arrived marginally late this afternoon for Clare Kerr’s wedding to Nick Hurd at Monteviot House, so Elaine and I accepted a lift once we had parked our rental car in a field. This was from the driver of a delightful Cumbrian Classic Coach – nervously aware, even though the trip took about two minutes, that its age and our solitary splendour was probably blowing our carbon budget for the next year or two.

Finding ourselves squeezed in on the groom’s side, rather than the bride’s, I was delighted to find myself sitting alongside William Kendall, who I first met when he was studying at INSEAD – before his later adventures with companies like The Covent Garden Soup Company and Green & Black’s.

This was the first wedding I have been to whose order of service started with a quote from Sir Hugh Walpole (‘The Most Wonderful Of All Things In Life’) and ended with an Apache Blessing. Met a number of people we knew – and others we didn’t – during the subsequent drinks overlooking the River Teviot and dinner in a marquee, in which we were seated at a table labeled ‘Promised Land’ with the likes of Christopher and Nonie Ward (he was a previous Chairman of WWF) and Jules Peck, and his wife Vicky.

Then out onto a balcony overlooking the Teviot for probably the most spectacular firework display I have ever seen at close quarters. As the extraordinary sound system in the valley delivered the opening chords of Satisfaction, and the fireworks flowered overhead like a scene from Hans Solo’s piloting of the Millennium Falcon through star-fields, I thought I had achieved some higher form of satisfaction – whatever nearby fish, badgers and owls may have made of the WWI-style goings-on above their heads. People who live locally told us later that the display could be seen from miles away. These images don’t do justice to the spectacle, but they are what I captured as the heavens erupted overhead.

3 Fireworks 1 4 Fireworks 2 5 Fireworks 3 6 Fireworks 4 7 Fireworks 5 8 Fireworks 6 9 Fireworks 7 10 Fireworks 8 11 Fireworks 9

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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