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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Dead Mac, Resurrected Mac

John Elkington · 12 December 2010 · Leave a Comment

Hard drive story

It’s a short story, really, but it means problems with blogging. My MacBook Pro’s hard drive had been a little wobbly for a while, so I took it in to the Covent Garden Apple Store, where they said come back in 5 days – and, typically, the hard drive died after 4. Had lost everything, but it turned out that Sam had installed trial version Carbonite a few days before the catastrophe happened. After a couple of days of restoring files, it looks as though most things are back, though not yet music (which only works when you pay), PowerPoint presentations and photographs. Amazing how crippled one is when IT goes down in this way. Am pondering getting a Mac Air, one reason being that my back is a bit of a problem and doesn’t need the weight of a 15″ MacBook pro, but also because the Air’s flash memory may be a bit more robust (no moving parts) when transported in my bike’s panniers.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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