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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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John Elkington

Nexus view of my Facebook friends

John Elkington · 10 April 2009 · Leave a Comment

Here is the Nexus mapping of my Facebook friends, which I find quite fascinating:

http://nexus.ludios.net/view/John_Elkington/NKchv0kJ8j5X/?dark=1

Close Encounter by the Serpentine

John Elkington · 9 April 2009 · Leave a Comment

Elaine's picture of a heron today

Elaine’s picture of a heron today

This evening, as I was cycling through Hyde Park, just by the Serpentine, a fellow cyclist asked to borrow my pump, because his back tyre was flat.  We talked while he pumped, then I got back on and was just beginning to pedal uphill when an enormous heron flapped gently right over my head and then headed north by north-west across the water, against the most radiantly romantic sunset. A truly magic moment, partly because of my long-standing belief in the heron as a personal talisman and partly because the giant heron is one of the animals thought to have inspired the myth of the phoenix.  

Reminded me of the time when I was standing still, on my own, in the garden beyond the barn at Little Rissington, watching flights of swifts and swallows overhead – and then a hawk, a hobby, powered by, clipping my ear-lobe with its wing-tip as it sped on the low part of a power climb towards its prey.

In any event, I took the heron as a sign that conversations we started today at Volans may be headed in the right direction.  And fortuitously, though I didn’t have my camera to hand at the time, Elaine captured another of the birds today on Barnes Pond.

Conversations with Green Gurus

John Elkington · 8 April 2009 · Leave a Comment

I find myself in the company of what are described as “some of the world’s most influential environmental movers and shakers” in a new book, Conversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers, by Laura Mazur and Louella Miles, published by John Wiley & Sons.  Those featured include “thinkers” – those who have set the agenda, and “doers” – business people “who made the green cause their mission long before it became so prominent.”

The full list of people covered is as follows: 

Ray Anderson, founder and chairman of Interface Inc, one of TIME Magazine’s ‘Heroes of the Environment’ 

James Cameron, founder of Executive Director and Vice-Chairman of Climate Change Capita (CCC) 

Paul Dickinson, CEO of the Carbon Disclosure Project 

John Elkington, founding partner and director of Volans, co-founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide 

John Grant, author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger 

Denis Hayes, President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network 

Gary Hirshberg, President and Chief Executive Officer of Stonyfield Farm, the world’s largest producer of organic yogurt 

Tony Juniper, former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator 

Professor Sir David King, Director of the Smith School of Enterprise and the Environment at the University of Oxford 

Amory B. Lovins, environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute 

Professor Wangari Maathai, environmental and political activist, Nobel Peace Prize Winner

Ricardo Navarro, founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize 

Dr Vandana Shiva, physicist, environmental activist and author 

Jeffrey Swartz , CEO of Timberland Worldwide 

Sir Crispin Tickell, diplomat, academic, environmentalist, author

Sam’s images of last week

John Elkington · 7 April 2009 · Leave a Comment

Media session at Skoll World Forum Media session at Skoll World Forum The Volans salute in the Sheldonian The Volans salute in the Sheldonian The Phoenix at Home House The Phoenix at Home House

 

 

 

 

 

 

Now we are One

John Elkington · 3 April 2009 · Leave a Comment

Getting ready to fly Getting ready to fly San Francisco airport cameo San Francisco airport cameo Home House Home House Birthday cake - one of three Birthday cake – one of three 2BP view 2BP view Brazilian river scene Brazilian river scene Outside Accenture Outside Accenture  

Haven’t often missed planes, but missed one to San Francisco on Sunday. Quite a shock. Had to upgrade to first class to catch one on Monday, arriving on Tuesday in time to take a shower and then go on stage at the Boston College Center for Corporate Citizenship conference, where they had very kindly turned their agenda inside out to accommodate my non-arrival.  They switched me with Adam Werbach, but that meant that I missed both him and Van Jones, who recently left Green for All to go to the White House.  Still, a great trip and many fascinating conversations with Brad Googins and a range of old and new friends.

Interesting how audiences are picking up on the “it’s going to get worse before it gets better” part of my message much more than the Phoenix part.  When I first started talking about the impending downturn a few years back there was total denial, now there is still resistance, but I think people are getting ready to accept that this is going to be around for a while.  

I generally give a public health warning, in that I spoke in The Chrysalis Economy as long ago as 2001 of the likelihood that the first three decades of the twenty-first century would see a global economic meltdown, concentrated in the second decade.  Just as the organs of the caterpillar melt down inside the chrysalis, before before the resulting nutrients are reassembled as the organs of the butterfly, so the old economic order – I believe – has to decompose before the new one can find space to evolve.

Was very struck by a presentation done on Tuesday morning by Dev Patnaik – and picked up a copy of his new book, WIred to Care: How Companies Prosper When They Create Widespread Empathy (FT Press, 2009).

Stayed in the Fairmont Hotel, built by the daughters of ‘Bonanza Jim’, who had struck it rich in a Nevada silver mine.  The Fair sisters had been forced to sell the still-in-construction building to the Law brothers a few days before the San Francisco earthquake of 1906 hit.  As the fires raced across the city, the hotel’s new windows began to crack in the heat around 5.30 am.  

Fascinating to read the comments of writer Gertrude Atherton, who was crossing the Bay at the time: “I forgot the doomed city as I gazed at The Fairmont, a tremendous volume of white smoke pouring from the roof, every window a shimmering sheet of gold; not a flame, nor a spark shot forth. The Fairmont will never be as demonic in its beauty again.”

In the context of our new report, The Phoenix Economy, I felt profoundly moved as I read the following description of the hotel’s rise from the ashes – a trick it would be forced to repeat the end of WWII: “Time, as they say, is a gentleman. Exactly a year after the earthquake, a grand banquet celebrating the opening was held at The Fairmont, with 600 pounds of turtle, 13,000 oysters and $5,000 worth of California and French wines. At precisely 9 pm, fireworks began, illuminating the beautiful new Fairmont, the thousand ships at anchor in the Bay, City Hall and all the buildings that had risen up, phoenix like, in defiance of nature’s wrath.”

Sorry about those turtles, one of the most beautiful animals on this Earth. Among many things, the hotel is known as the first place where Tony Bennett sang ‘I Left My Heart in San Francisco’. It truly is one of my very favourite cities. Before flying back, I took a walk around Union Square, though I was devastated to to find that one of my favourite SF bookstores, Stacey’s, had just closed. Stupefyingly sad, bringing to a close a story that started in 1923. There were a fair few shuttered stores as I walked through the streets.

Then back to London, arriving at 11.00 on Wednesday, 1 April, followed by a shower and on to speak to a study tour of Canadian policy-makers organised by Charmian (Love).  Having put my back out during my travels, I was on painkillers kindly handed to me by the handful by a colleague in San Francisco. Did the session with Maggie Brenneke of SustainAbility.  

Then briefly back to the office, before going on to Home House to speak at a gathering of some 80 Harvard Business School alumni and guests.  Am featuring the Phoenix Economy in all these speeches.  This time I was on both painkillers and (because I didn’t think) red wine.  But it seemed to go rather well, nonetheless. The Canadians seemed to have thoroughly enjoyed their visits to leading policy-makers and practitioners in the field of UK social entrepreneurship.

At the end of the Home House session, Charmian (herself a Harvard Business School alumnus) gave a signal, the lights went down and a cake was borne in, flaming with candles and a ‘1’, symbolising Volans’ first birthday.  Sam (whose birthday it also was) and I listened in wonder while everyone sang Happy Birthday.

Did a big Spring clean of my desk area – which had become a complete disaster area during the writing of The Phoenix Economy.  Have been enjoying the weather considerably, particularly when walking out into the day from air-conditioned office buildings, as Charmian and I did after a meeting with Accenture on Thursday morning.  Visitors to our Bloomsbury Place office, like the team, have been reveling in the riotous blossoms of the magnolia tree outside our back window.  

Finally, the picture of the boat, which features my favourite colour, indigo, is from a book of photographs I was given recently in Brazil – and which Sam and I regularly flip to images we like, though I was ticked off for leaving it open a day or two ago at a beautiful picture of two naked boys climbing a tree. All I can say in my defence was that it reminded me of the feel of bark against bare skin.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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