• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

  • About
    • Ambassador from the future
  • Past lives
    • Professional
      • Volans
      • SustainAbility
      • CounterCurrent
      • Boards & Advisory Boards
      • Awards & Listings
    • Personal
      • Family
      • Other Influences
      • Education
      • Photography
      • Music
      • Cycling
    • Website
  • Speaking
    • Media
    • Exhibitions
  • Publications
    • Books
    • Reports
    • Articles & Blogs
    • Contributions
    • Tweets
    • Unpublished Writing
  • Journal
  • Contact
  • Show Search
Hide Search

John Elkington

Model Y Brings Swift Into View

John Elkington · 18 June 2023 · Leave a Comment

For some weeks now I have failed to post because WordPress has stopped accepting images in my posts. Am trying to sort. But am now trying an image-less post given that something slightly momentous happened yesterday. Here is how I described it to my colleagues Laura and Louise:

Dear Laura and Louise,

Unlike my father, I have never been a car junkie, but the (Tesla) Model Y we took delivery of yesterday – in not-entirely-romantic Staines – has quite simply blown my mind away.

Everything about it is spectacularly well designed – and it is a joy to ride.

Because it was handed over with a low charge, we have also now had experience with supercharging it – on the way back into London along the M4 – which was a relative doddle, once we had worked out how to plug the thing in.

So, both Elaine and I want to thank you both for your Herculean efforts to set up our salary sacrifice scheme. We appreciate how challenging it was at times, but sense that the Y will be liberating.

This morning, for example, we went to Pen Ponds in Richmond Park. We were surprised to see that the heronry on one of the islands seemed to have been bulldozed and replaced with expanses of exposed gravel. I said to Elaine that it looked as if they had been trying to dislodge the herons – then, later, I stumbled on the real story. One of nature restoration, regeneration, almost literally in our own backyard.

As we sat by the larger lake, I saw my first swift of the year – they are remarkably scarce – and grebes, schooling fish, and a range of damselflies and dragonflies, including a broad-bodied chaser that landed just in front of our feet to sun itself.

All in all, a wonderful reminder of how much we have missing on our doorstep for two years without access to wheels.

Having missed our beloved Volvo V70, snatched from us ULEZ (a scheme with which I wholeheartedly approve, despite its impact on poorer motorists, which I believe should be better compensated for), the hole in our hearts has been superbly bridged : )

Thank you, thank you’ll etc.

All In A Day’s Work: Hackney & Toronto

John Elkington · 14 June 2023 · Leave a Comment

Where we did the House of Hackney fireside chat
Dodo lamp
Serpentine reflection

Just a quick note on one of the many adventures I failed to post on this year, for a variety of reasons – but the most important being that my blog was out of action for well over a month. In any event, today (though this is actually posted on 13 August), I scooted across to the House of Hackney to do a fireside chat session.

Because of a shortage of time, I went by taxi. First taxi driver misunderstood and dropped me somewhere with a similar name, but some way away. Second got it right. Still arrived early and had time to take a look around inside this fascinating business, also a B Corp.

Because of a diary confusion, I had to scoot out of our session slightly before the end to do a virtual fireside chat in Toronto, supporting the candidature of Chloe Brown for city mayor. (In the end, she lost in the election.) Was attracted by her intelligence and wider ambition – and by the fact that Rob Wolloch and her team were building their campaign for office around the triple bottom line.

Chloe Brown

Lunch At The Old Bailey

John Elkington · 12 June 2023 · Leave a Comment

Lady Justice, by The Web, 2022, via Wikipedia

One of the benefits of being a member of Pi Capital, is you get to meet some extraordinary people. And today I met a number of High Court judges in the Judges’ dining room at the Central Criminal Court. Afterwards, several of us sat in on different jury trials – in my case, that of the driver of a tram that had overturned in Croydon in 2016, killing seven people. The quiet word during the lunch was that the court was sympathetic to the driver, who – it later transpired – would be acquitted later in the month.

Better still, given the circumstances of the accident, the operators were fined a total of £14 million, a clear case of the system being at fault rather than the individual. It turned out that the operators had ignored several previous warnings, including a ‘near miss’ only days before the accident.

South Summit 2023

John Elkington · 9 June 2023 · Leave a Comment

Trish Lynch moderated my session
Back to the Future on wheels
Spotted when I visited Coke’s Madrid HQ

Across to Madrid to speak at the South Summit, my first time there. Fascinating reception on the first evening with AI innovators, entrepreneurs and investors at the Palacio de Liria, the traditional home of the Dukes of Alba. Andrew Winston and I listened in growing incredulity as speaker after speaker demonstrated a limited grasp (to put it mildly) of the turbulence the AI sector will face as it encounters wider stakeholder resistance.

For me, though, the high point of the trip was being bussed with some 25 other participants to meet King Felipe VI at his palace outside the city. I have met a fair few royals over the years, but he was head and shoulders above most of them. He greeted each of us in with a handshake; then we sat in a circle for what was meant to be a one hour session, but lasted for several. He answered every question individually, generally with a 4-5 minute reply, and demonstrated deep understanding of a wide range of topics.

By the end, I thought we were using him a but like a human version of ChatGPT. I didn’t ask a question, because I was distracted by fierce itching in my hands, brought on (it would transpire) by the drugs I have been taking recently to ward off the risk of another mini-stroke, or TIA. But then one of my itching hands was shaken again on our way out. I told him it had been a masterclass, and it had.

King Felipe VI, photo by Paolo Giandotti, via Wikipedia

Speaking At The Hay Festival

John Elkington · 2 June 2023 · Leave a Comment

Our rather wonderful B&B, where it turned out that we were alongside music producer Joe Boyd
Looking the other way, to the Black Mountains, with Moon
Andy Middleton on stage – he called on me to speak in this session
Fabulous session with Sue Barker
I asked to be taken upstairs in Hay Castle, which Museum Director Tom True (in red) kindly agreed to
One of several architectural models I zoomed in on
Very true
Tom also took the four of us up onto the roof, with stunning views
My eye was caught by the Spitfire – here wreathed in candles
Incoming assault and battery
Loved this – both the hand and the feet

Drove on from Hill House (and Bledington where we had stayed overnight) to Hay-on-Wye, our first visit there, for the Hay Festival. I was due to do an on-stage conversation in a main venue with Tim Smit of The Eden Project, but the helicopter he was meant to be taking from the Scilly Islands broke down. So I did the session instead with (Baroness) Rosie Boycott, who Julia (Hailes) and I had known since our Green Consumer Days. Great fun.

Later on in our visit, Elaine and I were invited to a reception at Hay Castle. I cheekily asked the Director, Tom True, whether we might take a peek upstairs, and he happily obliged, also kindly inviting along a couple of Americans we had been talking to. Some brilliant exhibits – and a view from the rooftop that underscored just how dominant such fortifications were back in their day. Can’t imagine why we haven’t been to the Festival before, though the pace of life has probably had a lot to do with it.

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 26
  • Go to page 27
  • Go to page 28
  • Go to page 29
  • Go to page 30
  • Interim pages omitted …
  • Go to page 282
  • Go to Next Page »

Primary Sidebar

Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Thomas Forster on Reminder of Glencot Years
  • Thomas Forster on Reminder of Glencot Years
  • Julia on Reminder of Glencot Years

Journal Archive

About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

Copyright © 2026 John Elkington. All rights reserved. Log in