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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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John Elkington

Green Swans In South America

John Elkington · 29 July 2020 · Leave a Comment

An interview I did a while back has appeared in Comunicarse, published in Argentina, Chile and Costa Rica.

Thank You Judy Dyble

John Elkington · 14 July 2020 · Leave a Comment

I often wonder if my tinnitus dates back to hearing early bands like The Who, The Move and, by far the loudest folk-rock band at the time, Fairport Convention.

Their singer in those early days was Judy Dyble, whose voice I loved on tracks like Time Will Show The Wiser and Reno Nevada. But my favourite track on that album was It’s Alright Ma, It’s Only Witchcraft – which made it into my spoof Desert Island Discs, to be found elsewhere on this site.

Sadly, Judy died on 12 July. A decent obituary can be found in The New York Times.

Reinvent Capitalism!

John Elkington · 13 July 2020 · Leave a Comment

Here’s a WEF Forum blog co-authored by WBCSD CEO Peter Bakker and I, but with huge thanks to Richard Roberts of Volans and Julian Hill-Landolt of WBCSD.

Green Swans Erupt Into NZ

John Elkington · 12 July 2020 · Leave a Comment

Jieying shows the Green Swans to the Rangitoto volcano, or vice versa

Early this morning, my friend and colleague Zheng Jieying emailed from New Zealand to say that she had taken her copy of Green Swans to the country’s volcanic east coast – and showed them the young volcano Rangitoto, one of the iconic symbols of Aotearoa New Zealand.

As she explained: “The name of Rangitoto in te reo Maori implies the evidence of witnessing something of greatness or significance, such as a volcanic eruption. Seabirds were swirling, their crisp long callings in the cold wind. The dramatic colours of the clouds were as if setting up a stage for a[n …] entrance.. [T]he Green Swan ushered us into a new dawn.”

Cisnes Verdes

John Elkington · 9 July 2020 · Leave a Comment

And now the Green Swans are speaking Spanish.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

Recent Comments

  • Thomas Forster on Reminder of Glencot Years
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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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