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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

The Rosetta Stone, the Harrier and the Jaguar

John Elkington · 2 July 2010 · Leave a Comment

Hoarding Indeed it does: hoarding x Jaguar 1 x Jaguar 2 x Jaguar 3    Harrier, with feathering pattern on wings x Feathering on Assyrian beast from Nimrud    Nereids, I think Doug Miller 1 Taking flight: Doug Miller 1 Doug Miller 2 Taking flight: Doug Miller 2 Kecia and Alex Incoming: Kecia and Alex

Weird concatenation as I write this: our new neighbour is laughing her woefully irritating laugh and, at exactly the same time, a magpie is making its grating sound at the bottom of the garden. The two have a great deal in common, though on balance I infinitely prefer the magpie.

A fairly fractured week, ahead of flying to India this evening, involving a mixed bag of meetings and events, plus finishing off a range of writing tasks. Yesterday, though, I got to the end of a series of tasks and found I had nothing immediate, so Sam and I took off for the Tate Britain, to see the Henry Moore exhibition. Loved some of Moore’s notebook pages – and adored the final selection of four great reclining figures carved from elm.

On the way in to the Tate, we were very taken with the Harrier jump-jet suspended from the roof – and the Jaguar fighter burnished to a shine and up-ended on the floor. Astonishing sculptural effects achieved by the artist, Fiona Banner. Initially thought the patterning on the Harrier’s wings was the result of vortices in flight, but then seemed much more likely that they were painted on. Today, I was looking again at the giant Assyrian human-headed winged lion statues in the British Museum – and was struck by the similarity with their feathering.

This evening, Elaine and I took Alex and Kecia Barkawi at the Court Restaurant in the British Museum. Lovely evening, with choral concert under way alongside the Elgin Marbles. An opportunity to show Alex, who is half-Egyptian, the extraordinary Rosetta Stone. Found myself comparing the survival of what those long-ago Egyptian hieroglyphic carvers had achieved with the unintelligible scrawls that the Harrier and Jaguar would have left in the skies during their flying days.

Earlier in the day, I had headed across to SustainAbility, for a meeting with Geoff, Gary and Doug Miller of GlobeScan, to discuss various possible co-ventures. It has also been a very busy week at Volans, with a steady stream of visitors passing through, the sofas occupied much of the time. And an interesting moment more or less mid-week when the various elements of the work we are doing suddenly jumped to a different level in the collective brain. Pregnancy pressing in on two fronts at the moment, but considerable progress being made.

But have been reading the extraordinary book Poseidon’s Steed: The Story of Seahorses, by Helen Scales, as I have beetled around the city by Tube – with my cycle in for a major service these past two weeks. (The nereids I photographed in the British Museum were mythologically linked to Poseidon.) And the scale of the damage Helen Scales reports to the ecology of our oceans and seas has left me quite depressed about the prospects for anything like sustainability beneath the waves – with the appetite for marine life growing furiously and much of that demand in parts of the world where the broader environmental agenda has yet to strike root.

I remember my sister Caroline being given a dried and glazed seahorse mounted on a rock in Eilat in 1959, the only time I have visited Israel. At the time I was excited to see the creature; now it’s hard not to feel that the impending extinction of so many seahorse species is an ecological form of the writing on the walls at Belshazzar’s feast, foretelling the fall of the Babylonian Empire.

A Flock of Fish

John Elkington · 24 June 2010 · Leave a Comment

X Counter-current 1 X Counter-current 2 X Counter-current 3 X Counter-current 4

Last night, in Soseki restaurant, I opened a most extraordinary gift from Zheng Jieying, one of or two Chinese interns at Volans who left us recently to work in New Zealand. She had commissioned a silk embroidery based on my ‘counter-current’ motto, titled ‘Against the Tide’. The artist, based at the Su Embroidery Art Studio in Suzhou, China, was Wang Ling. Astounding.

Jieying explained some of the background in an email this morning: 

The embroidered characters are “counter current”, in Chinese Zhuan calligraphic style.  I did not ask the artist to translate it back to English; but apparently he did, and to a different version. [‘Against the Tide’]

Traditional Chinese embroidery has four styles; one happened to come from my home province Sichuan.  However, I talked to a few artists and could not find what I really liked — until I saw the work of this one based in Suzhou city, close to Shanghai. 

Su embroidery is usually more colourful, but this piece is a little different, although it still took 14 colours (I think, and with threads as thin as 1/16 of the normal) to create the shades around the fish flock.

Lightweight Shopping Day

John Elkington · 24 June 2010 · Leave a Comment

Hare at Royal Academy Hare at Royal Academy X Cork Street Mews graffito X Face tatoo in Bond Street X Chinese dancing at British Museum 1 X Chinese dancing 2

A day spent prowling shops for light-weight clothes for an impending trip to India – and took back a Panama hat that I have not had long, but which has developed a crack in the crown. Bates replaced it instantly, no questions asked. Marvellous. Then we took in Jieying’s counter-current embroidery for framing at Railing’s in New Cavendish Street. Then on to the British Museum to meet Will Rosenzweig, ahead of supper at the Court Restaurant there. Many things going on at the BM these evening, including an exhibition of Chinese dancing and operatic singing.  Interesting, but hard on the ears. Will gave me a wonderful little kaleidoscope for my birthday, to promote even more colourful visions. Am contemplating having it implanted as a third eye.

Sustainability in the C-Suite

John Elkington · 23 June 2010 · Leave a Comment

It’s almost 25 years since we launched SustainAbility, building on the work done by Gro Harlem Brundtland and her World Commission on Environment and Development. At times it seemed as if we were making little progress, or – as today with climate change and the Deepwater Horizon spill – moving backwards. But there is growing evidence that the sustainability agenda is penetrating the C-Suite, a trend that Charmian Love and I took a look at earlier in the year in a series of blogs for Fast Company.

Now a new study fills in some more of the detail. Today’s CEOs are more committed than ever to creating sustainable businesses, according to a new report by Accenture for the UN Global Compact. “Yet the motivator is no longer just social responsibility,” it concludes, but also now “equally about achieving high performance measured in terms such as lower costs, stronger customer relationships and increased revenues. This relentless business focus is a key characteristic of a ‘new era of sustainability,’ one in which environmental, social and corporate governance issues are embedded throughout operations, the supply chain and subsidiaries.”

The conclusions are based on a global survey of more than 750 CEOs and in-depth interviews with 50 of the world’s foremost CEOs in a range of industries and geographies. Among other insights, the survey – largest CEO-based study on sustainability of its kind to date – include the following:

  • 93 percent of Global Compact CEOs see sustainability as important to their future success.
  • Performance gaps exist between those who agree with the importance of embedding sustainability into the business and those who report success with that objective. Execution is key.
  • Re-establishing consumer trust is the immediate issue. Seventy-two percent of executives cite “strengthening brand, trust and reputation” as the strongest motivator for taking action on sustainability issues.
  •  Technology, collaboration and a deeper understanding of consumer desires are critical success factors in the coming years.
  • The investment community must more effectively factor progress toward sustainability into valuation models.
  • CEOs believe that we are moving toward an era in which businesses will no longer focus purely on profit and loss as the primary means of valuation, but rather take into account also the positive and negative impacts on society and the environment.

Birthday Celebration at Soseki

John Elkington · 23 June 2010 · Leave a Comment

X City skyscape X Odd view of Gherkin, but I quite like the accendality of it X Hoarding passed en route – combination of setting sun and angles meant I missed the ‘world’ X Soseki restaurant, under the skirts of the Gherkin X Hania’s photo of fish in Spanish river printed on canvas X Emma (Bond), me and Turkish Delight X Gassan-no-Yuki sake, Hania, me, Emma X Looking for the third eye

A rather unusual start to my sixty-first birthday, with typhoid jab at the surgery, delivered by a trainee – but scarcely felt a thing. Had broken a tooth eating muesli first thing, but managed to enjoy insanely delicious a couple of five honey mangoes Sam had given me last night, with coffee, in the sun. Then made my way across to Richmond in the early afternoon to see dentist. Train late, so had to run in some afternoon heat, so arrived hot and flustered. Different dentist took me in hand, was merrily drilling away, then there was a power cut – probably a combination of everyone turning England-vs-someone World Cup match and their air-conditioning. Got a temporary patch and have to come back tomorrow …

Later in the day, Elaine and I make our way across to the City, walking through their extraordinary streetscapes, with quite a number of raucous England supporters roiling around the streets. Arrived on time at Soseki, a remarkable Japanese restaurant at the foot of the Gherkin. Passing through the roar of the several hundred people drinking around the Gherkin into the calm of Soseki was extraordinary. The food and drink was truly out-of-this-world, including wonderful raw fish.

True, if I were – to quote Gandhi on a billboard we passed by the Gherkin, being the change I want to see in the world, I wouldn’t be eating fish at all, but gave up meat and poultry 35 years ago, and still feel a bit of fish now and then is acceptable. But given the state of the oceans, that may well have to change.

In the process, the girls told me that they had bought me a collection of 13 West Country ciders, including Orchard Pig Cider and Burrow Hill Cider; they gave me Hania’s fish photo she took from me in Spain some years back, this time printed on canvas; Emma (Bond) gave me an amazing collection of Turkish Delights; and I opened a quite extraordinary gift from Zheng Jieying, which I will cover separately.

At the end, Gaia put Elaine, Emma and I into a taxi home, which gave us a wonderful chance to see London’s embankment in the mid-summer evening light. All’s well, as Shakespeare might have said, that ends well.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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