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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Flying – and Fluing – into Amsterdam

John Elkington · 19 February 2010 · Leave a Comment

Ignasi and Ernst Ignasi and Ernst Simon Longstaff's hat Simon Longstaff’s hat Preparing for shoot 1 Preparing for shoot Joris Joris Nelmara's office 1 Nelmara’s office 1 Nelmara's office 2 Nelmara’s office 2

Am tapping away in the kitchen, with Monty Don on TV demonstrating a threshing machine which reminds me to some degree of thresher that was such a key feature of my younger days on a farm in Northern Ireland, and recalling the past two days in Amsterdam with the Board of the Global Reporting Initiative (GRI). Have been struggling with flu for much of the time, despite the flu jab I had late last year. Luckily, several other people had the same problem, and, better still, the meeting ended early, so instead of flying back after 21.00, I got on a BMI flight around 15.35–though we had to stand in line to check in for over an hour, which with my damaged back had me swearing never to fly BMI again. Getting ready to fly to San Francisco tomorrow.

Photo of some GRI Board members

John Elkington · 18 February 2010 · Leave a Comment

Some members of the GRI Board Some members of the GRI Board – I’m second from right, front row

Man on Fire Underwater

John Elkington · 14 February 2010 · Leave a Comment

Man on Fire, by Jason de Caires Taylor Man on Fire, by Jason de Caires Taylor

I love the thinking behind Man on Fire, one of the first three submarine sculptures installed off the coast of Cancun, Mexico. Made out of marine cement and fibreglass by artist Jason de Caires Taylor, the figure weighs more than a tonne and is implanted with live corals, so that it blooms in fiery red and yellow–and, adding to the effect, the figure’s coating of corals will sting.  Ouch, but makes me wish I was a diver.

The Lancaster

John Elkington · 14 February 2010 · Leave a Comment

   

 One of the more dramatic mornings of my childhood in Northern Ireland was going some time in the mid-1950s to see the Shackleton that my father had crash-landed at RAF Ballykelly.  My main memory is of the scorch marks underneath the fuselage and the propellers bent way back. What I didn’t know at the time, but know now after finishing Leo McKinstry’s book Lancaster: The Second World War’s Greatest Bomber today, is that the Shackleton, once described as “a thousand rivets flying in close formation”, was a direct descendant of the Lancaster.

Nor had I realised the sheer scale of the human and industrial effort that went into the Lancaster’s manufacture. Astoundingly, at the peak, it was estimated that 1.15 million people were involved in making the bombers. Each aircraft consisted of 55,000 different parts–leaving aside the nuts, bolts and rivets. To produce a single aircraft involved some 500,000 manufacturing operations, taking up to 70,000 man-hours – compared to 15,200 hours to build a Spitfire. “Nearly ten tons of light aluminium alloy were consumed in building each plane,” we are told, “the equivalent of 11 million saucepans.” That last figure, on page 317, strikes me as inconceivable, but there it is.

Given the at times almost insane courage of the men who flew these aircraft, it seems some sort of a crime that their efforts were recognised neither in Churchill’s final speech of the war nor in the sort of campaign medal that other arms of the services were awarded. No doubt much of that had to do with what is not recognised as overkill in the bombing of Dresden, but that was hardly the fault of the aircrew ordered out on such missions.

It took me a while to get through the book, and at times I persevered out of respect for the airmen, with no less than 44 percent of Bomber Command’s aircrew being killed during WWII. In the end, though, this is a magnificent tribute to a magnificent machine, and to to those who took it into battle. And one of the key lessons of this book, summed up in the challenges overcome by people like Lancaster designer Roy Chadwick and ‘bouncing bomb’ designer Barnes Wallis, was how critical perseverance was. Just as the early Spitfire was described as a bit of “dog’s dinner”, so the Lancaster evolved rapidly in the face of everything that nature, accident and its enemies threw at it. 

Going Back

John Elkington · 11 February 2010 · Leave a Comment

As I travelled in this morning on a packed-to-the-gills Tube train, for the first of a 2-day strategy away day session for Volans, my back gave out – so that rather than racing off for (what would have been) a surprise day with Innovation Arts, I ended up flat on the floor. Sam then taxied me off to Ale’s osteopath in North London, during whose kind ministrations my spine gave off a sound like a pistol shot – at least in my head. Something tells me that having sat in front of computers for some 30 years hasn’t served my poor back well. But am I likely to change? Well, I’m trying to sit up straight for the moment …

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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