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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Battle of Britain lives on in my eyes

John Elkington · 11 April 2009 · Leave a Comment

RAF Museum photo of Spitfire RAF Museum photo of Spitfire

The Times today tells the story of how eye injuries suffered by Battle of Britain pilots, when fragments of their Perspex canopies embedded themselves in their eyes proved surprisingly inert, gave Sir Harold Ridley the idea of implanting plastic lenses in replacement of cataract-clouded lenses.  As a recent beneficiary of this technology, I can only say another thank you to all those involved.

Nexus view of my Facebook friends

John Elkington · 10 April 2009 · Leave a Comment

Here is the Nexus mapping of my Facebook friends, which I find quite fascinating:

http://nexus.ludios.net/view/John_Elkington/NKchv0kJ8j5X/?dark=1

Close Encounter by the Serpentine

John Elkington · 9 April 2009 · Leave a Comment

Elaine's picture of a heron today

Elaine’s picture of a heron today

This evening, as I was cycling through Hyde Park, just by the Serpentine, a fellow cyclist asked to borrow my pump, because his back tyre was flat.  We talked while he pumped, then I got back on and was just beginning to pedal uphill when an enormous heron flapped gently right over my head and then headed north by north-west across the water, against the most radiantly romantic sunset. A truly magic moment, partly because of my long-standing belief in the heron as a personal talisman and partly because the giant heron is one of the animals thought to have inspired the myth of the phoenix.  

Reminded me of the time when I was standing still, on my own, in the garden beyond the barn at Little Rissington, watching flights of swifts and swallows overhead – and then a hawk, a hobby, powered by, clipping my ear-lobe with its wing-tip as it sped on the low part of a power climb towards its prey.

In any event, I took the heron as a sign that conversations we started today at Volans may be headed in the right direction.  And fortuitously, though I didn’t have my camera to hand at the time, Elaine captured another of the birds today on Barnes Pond.

Conversations with Green Gurus

John Elkington · 8 April 2009 · Leave a Comment

I find myself in the company of what are described as “some of the world’s most influential environmental movers and shakers” in a new book, Conversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers, by Laura Mazur and Louella Miles, published by John Wiley & Sons.  Those featured include “thinkers” – those who have set the agenda, and “doers” – business people “who made the green cause their mission long before it became so prominent.”

The full list of people covered is as follows: 

Ray Anderson, founder and chairman of Interface Inc, one of TIME Magazine’s ‘Heroes of the Environment’ 

James Cameron, founder of Executive Director and Vice-Chairman of Climate Change Capita (CCC) 

Paul Dickinson, CEO of the Carbon Disclosure Project 

John Elkington, founding partner and director of Volans, co-founder of SustainAbility, world authority of sustainable development, author of The Green Consumer Guide 

John Grant, author of The Green Marketing Manifesto, frequent conference speaker and prolific blogger 

Denis Hayes, President and CEO of The Bullitt Foundation, Chair of the International Earth Day Network 

Gary Hirshberg, President and Chief Executive Officer of Stonyfield Farm, the world’s largest producer of organic yogurt 

Tony Juniper, former Executive Director of Friends of the Earth (FoE), environmental campaigner, author and commentator 

Professor Sir David King, Director of the Smith School of Enterprise and the Environment at the University of Oxford 

Amory B. Lovins, environmentalist, Chairman and Chief Scientist of Rocky Mountain Institute 

Professor Wangari Maathai, environmental and political activist, Nobel Peace Prize Winner

Ricardo Navarro, founder and director of the Salvadoran Centre for Appropriate Technology (CESTA), winner of the prestigious Goldman prize 

Dr Vandana Shiva, physicist, environmental activist and author 

Jeffrey Swartz , CEO of Timberland Worldwide 

Sir Crispin Tickell, diplomat, academic, environmentalist, author

Sam’s images of last week

John Elkington · 7 April 2009 · Leave a Comment

Media session at Skoll World Forum Media session at Skoll World Forum The Volans salute in the Sheldonian The Volans salute in the Sheldonian The Phoenix at Home House The Phoenix at Home House

 

 

 

 

 

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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