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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Remembering Chico Mendes

John Elkington · 13 January 2009 · Leave a Comment

Never thought of myself as a diary-keeper, indeed had not kept a diary until 1989, when I completed a diary which was then turned into a book, A Year in the Greenhouse, by Victor Gollancz.  The first entry, for Friday, 23 December 1988, began as follows” In today’s world, a shotgun can sometimes be heard around the world.”  I then went on to talk about the assassination the previous day of Chico Mendes, who had fought to protect Brazil’s rubber and brazil nut reserves against the depredations of loggers and cattle ranchers.  Activists still run the risk of murder there.

Tonight, went along to the Royal Society of Arts for an evening with Elenira Mendes, Chico’s daughter, flanked by a panel including Jonathan Dove, Charlie Kronick of Greenpeace and Dame Vivienne Westwood.  Interesting flashes, and not (mercifully) by the once-knickerless-Dame, but overall the evening struck me as somewhat flat.  Dame Vivienne did her best pantomime party piece, alternately lauding Jim Lovelock and warning that 5 billion people will die this century before scooting off into la-la-land.

Early on there was lively applause for Greenpeace’s cunning plan of buying a plot of land smack-bang in the middle of where BAA wants to build its third runway at Heathrow.

Slumdog Millionaire

John Elkington · 12 January 2009 · Leave a Comment

Gaia took a number of us to the Soho Curzon this evening to see Slumdog Millionaire, the film she has been working on at Celador.  Wonderful to see her name rolling up in the credits at the end. Absolutely stunning film, though puts you through the emotional wringer any number of times on the way.  The kiss on the scar will live on in my memory.  Struck me that tthis could help raise awareness of a number of issues we have been associated with at Volans, particularly our work with Jeroo Billimoria’s Aflatoun, which helps teach children (including slum and street children) – in India and elsewhere – how to manage what little money they do get their hands on. 

 

Slumdog to Roka

John Elkington · 11 January 2009 · Leave a Comment

Blur 1 Blur 1 Blur 2 Blur 2 Blur 3 (Roka) Blur 3 (Roka)

Elaine, Gaia, Hania, Christine, Mickey and I went to see Slumdog Millionaire at the Curzon Soho this evening – in my case for the first time.  Totally blown away.  Then across to Roka in Charlotte Street for supper.  On the way across, my camera seemed to take on a slightly slumdog personality.

The Institute of Green Professionals

John Elkington · 11 January 2009 · Leave a Comment

IGP 2009 IGP 2009

As the fields opened out by pioneering social and environmental entrepreneurs begin to mainstream, we will see a secondary wave of professionalisation.  Although I have tended to shy away from the conventional professional institutes in these fields, because they have often struck me as pursuing the narrow self-interests of particular groups of professionals or as being obsessed with strapping letters after people’s names, I do see a growing need to network across the hugely diverse disciplines and fields that social entrepreneurship, human rights, cleantech, sustainable development and so on now embrace.  Which is a key reason I was happy to accept this week the Honorary Fellowship offered by the Institute of Green Professionals, based in the USA.

As background, IGP is “an independent, professional, education, credentialing, research and philanthropic “social enterprise” organization for sustainable development professionals and academics.  Multi-disciplinary in its scope, the Institute of Green Professionals is the only credentialing and ethics code-based global organization that brings together individuals and organizations from diverse areas of sustainable development expertise. The IGP specialties currently include accounting, appraisal, architecture, engineering, land planning, landscape architecture, real property valuation, law, including participants in CSR capacities.” 

What caught my interest, though, was IGP’s Mission Statement, which referenced the thinking of both Harvard biologist E.O. Wilson and economist Brian Milani. Professor Wilson noted that: “A balanced perspective cannot be acquired by studying disciplines in pieces but through pursuit of the consilience among them.” As IGP points out, the term ‘consilience’ was used in Wilson’s 1998 book of the same name, Consilience: The Unity of Knowledge, and means “the joining together of knowledge and information across disciplines to create a unified framework of understanding.” 

Milani applied this concept to participants in the transition to a Green economy when he said: “The environmental movement in particular should put more emphasis on establishing an educational network that both formalizes its educational tasks and systematizes connections with the rest of the community.” 

These are sentiments, ambitions and pursuits that I wholly buy into.

Freezing Catkins

John Elkington · 11 January 2009 · Leave a Comment

Cotswold frost (Tim Elkington) Cotswold frost (Tim Elkington)   One of a series of images sent this morning by my father, showing hoar frost in their garden yesterday.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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