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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Blog

Albina Ruiz Rios

John Elkington · 10 January 2009 · Leave a Comment

 

My profile of entrepreneur Albina Ruiz Rios, executive director of Ciudad Saludable, based in Peru, appears in the January-February issue of Ode Magazine – which spotlights 25 ‘Intelligent Optimists’.

Earthrise + 40

John Elkington · 10 January 2009 · Leave a Comment

Earthrise Earthrise

I am often asked – most recently yesterday by a woman from the US – what got me into this space. And I often tell the story of the moonless nocturnal walk by the derelict flax ponds that had me standing in the mid-1950s in an elastic sheet of elvers, migrating from somewhere to somewhere. But that was a switching on to the natural environment, which could have led me into the world of pure conservation. I took a different path, towards environmentalism – and a critical influence was the cascade of images of Earth from space, notably Earthrise, the fortieth anniversary of whose publication falls this year.

The year before I was born, in 1948, the cosmologist Fred Hoyle predicted that the first images of Earth from space would forever change our view of our planet. And so it was, though not nearly as fast as some might have imagined. We had another session at Volans yesterday on sustainable fisheries, with many of the global trends taking us in very-far-from-sustainable directions. Still, it’s no accident that the image on the screen of MacBook Pro is of a version of Earthrise.

Hawthorn hedging

John Elkington · 2 January 2009 · Leave a Comment

Hawthorn hedging 1 Hawthorn hedging 1 Hawthorn hedging 2 Hawthorn hedging 2 Hawthorn hedging 3 Hawthorn hedging 3

Walking across Barnes Common today, we came across a section of new hawthorn hedging, done by BTCV volunteers.  Wonderful to see, too rarely seen these days, and will keep an eye on it all as it, hopefully, regenerates. Always remember sticking in a short length of willow to stake a rose some 40 years ago, at Hill House, and seeing the stake grow into a 50- or 60-foot tree.  Reassuring. Otherwise have been alternating today between doing a little work, reading, watching films, thinking about digging out the compost and reaching out to old friends and new on Facebook.

 

 

Parakeet vs Jackdaw

John Elkington · 29 December 2008 · Leave a Comment

 Branches 2 Branching

Wonderful walk through Richmond Park early this afternoon.  Sunny but cold.  Interesting moment when we came up towards the Ballet School and saw a tumbling ball of birds, involving claw-to-claw fighting between several parakeets and a jackdaw.  There were parakeets sitting on various trees nearby, watched by a scattering of jackdaws.  A brilliant green parakeet head emerged from a hole in the tree shown here, giving us the sense that the two species were fighting for territory.

Deer 1 Herd     Photographer on far right Photographer on far left   Afternoon shadowing Afternoon shadowing

Hill House and Guy’s Farm

John Elkington · 28 December 2008 · Leave a Comment

On the carpet On the carpet

2009 will mark the fiftieth anniversary of our family’s move to what was then Clarke’s Hill Farm House, now Hill House, in Little Rissington.  Yesterday, we drove there for lunch and came back late this afternoon.  Odd to be driving without glasses, after all these years.  House abuzz with chiidren of various ages.  

And when I spoke of some Scottish neighbours having come to visit us the previous evening in Barnes, and mentioned that the mother of one of them had been strafed in the streets of Edinburgh by a Luftwaffe bomber, hurling herself behind a garden hedge, we discovered that the Luftwaffe had also had a go at another strategic asset.  Pat, my mother. She had been sitting on a bench in a garden or park south of London, watching a gaggle of three aircraft growing larger on the horizon – and thinking how wonderful the RAF were.  Then one of the planes opened fire on her – “and the bullets came as  close to me as this Aga.”  They missed her, evidently, but sadly went on to bomb a school, with some 60 children ending up in a mass grave, apparently.

Happily, we grew up in a very different world, despite the background of violence in Northern Ireland and Cyprus, where we spent much of the 1950s.  This morning Elaine and I headed across to Icomb and Guy’s Farm, to see the Palmers, who we young Elkingtons grew up alongside after our return to England in 1959. Like the nearby Keays, they had also lived in Africa and then the Middle East in the waning days of Empire, which perhaps gave us all a sense of being misplaced.  But Guy’s farm has always been a home from home,  Indeed, at one point today Elaine demonstrated her exercise regime on the carpet, in front of the fire, for a slightly bemused Rolf (Feichtinger).  

Struck me, when Bunny was talking about how most of the inhabitants of Icomb are now retirees or recent arrivals, that our families have been somewhat of an invasive species in these villages – like the parakeets mentioned in the Richmond Park entry above.  Exotics making a new home, in the process dispossessing – however unwittingly – the original inhabitants.  One particularly exotic denizen of Guy’s Farm we all recalled with great affection today was Phoebe, the Palmers’ African Grey parrot.  Sadly, she has long since ceased to be.

NOTE [16-01-09]: Speaking to my parents this morning, it turns out that the strafing story mentioned above was a little more complicated — and since the blog entry above has already led to Pat being interviewed for a book, am keen to get the story right.  She was actually sitting on a hill top outside Croydon, looking over a great sweep of south-east England, when the planes came in, very low.  They were part of a larger group of Focke-Wulf 190s, each carrying a 500lb bomb.  One reason why they were able to fly so low was that the barrage balloons had been lowered that day, apparently, to calibrate the anti-aircraft guns. And the element of the story of pastoral innocence disrupted that hadn’t been shared with me until this morning was that Pat was wearing uniform and sitting atop an anti-aurcraft battery.  So my sense of grievance that Hermann Göring had sent half his airforce to assassinate my civilian-in-the-park mother-to-be was slightly misplaced.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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