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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Trill Farm

John Elkington · 30 August 2008 · Leave a Comment

  Janet and Elaine walking down to Trill Farm Janet and Elaine walking down to Trill Farm

Drove down to Frampton, Dorset, to drop our bags at a rather grand B&B, before heading further west to Trill Farm, near Musbury, Devon, for a celebration of the launch of the Trill Farm Trust,  This has been set up by Romy Fraser, who founded Neal’s Yard Remedies – and recently sold a majority holding to Peter Kindersley.  Wonderful dancing to ceilidh band as the sun set. 

Apart from Romy and Amrit Ahluwalia, who used to work with SustainAbility many, many moons ago and then worked with Romy, we bumped into people like Ed Posey of the Gaia Foundation, Richard St George (who used to work at the Centre of Alternative Technology) and Schumacher, Jude Smith Rachele of Abundant Sun, nd Sue Clifford and Angela King, who run one of my very favourite NGOs, Common Ground.

Driving back to Frampton very late, we found all the petrol stations closed and ourselves almost running on vapours – but found a station just about to close after some 25 minutes of heightening anxiety.

Reflection Reflection   Dancing Dancing   Sue, Angela and Elaine Sue, Angela and Elaine Stilts 1 Stilts 1 Stilts 2 Stilts 2   Old man puppet chases a bottle of gin Old man puppet chases a bottle of gin   Vine Vine

Video of ITT watermark panel

John Elkington · 29 August 2008 · Leave a Comment

   

A video of the panel session I took part in as part of the launch of the launch of the ITT watermark initiative in Stockholm (see 24 August blog entry) can be found at http://www.ittwatermark.com/. 

Riders for Health

John Elkington · 28 August 2008 · Leave a Comment

Andrea and Barry Coleman Andrea and Barry Coleman   Pamela and Charmian Pamela and Charmian

 

Day started with a brainstorm session at SustainAbility on the future of our accountability, reporting and stakeholder engagement work – a timely and vibrant discussion.  Then, after drafting an article or two, walked across to Volans for a session with Andrea and Barry Coleman of Riders for Health.  They updated our team on some of the stuff they are now doing and on their plans for the future.  I really love what they do – and it was interesting that at last night’s dinner someone from a major mainstream organisation waxed lyrical about them, without initially knowing that we knew them. 

Environment Foundation, woodpecker and Melody

John Elkington · 27 August 2008 · Leave a Comment

A fairly energetic day, starting with a train trip down to Newdigate for a meeting of the Trustees of the Environment Foundation, hosted by (Sir) Geoffrey Chandler.  Others there were Malcolm Aickin, Ian Christie, John Lotherington (of the 21st Century Trust), Tim O’Donovan and Halina Ward.  A key decision was to push forward with the theme of ‘Democracy & Sustainability’.  Geoffrey’s wife Lucy and their dog Pickles ducked in and out during the day, as did a Great Spotted Woodpecker.  

Later, Tim drove me across  to Dorking station for the trip back to London, where I met Elaine in Berkeley Square, before heading to the Lansdowne Club, to meet Melody Haller (who I first encountered at a Wall Street Journal conference in Santa Barbara, California) earlier this year, and her husband Michael (Tyler).  A fascinating group of people, working in areas as diverse as advanced silicon technologies and neuroscience. 

I have always had antibodies to the world of clubs, but was fascimated when Michael noted that Britain had conceded independence to the United States in the Treaty of Paris, drawn up with Benjamin Franklin in this building’s Round Room.  Sadly, we were all too busy talking to take up his offer of a guided tour. 

Malcolm and files Malcolm and Foundation files dating back to the Year Dot   Halina and Pickles Halina and Pickles   Some Chandler trees Some Chandler trees Posted at 11:45:00 p.m. on Wednesday, 27 August 2008 by John Elkington. Digg | Permalink

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Homo volans

John Elkington · 25 August 2008 · Leave a Comment

Otto Lilienthal Otto Lilienthal  

Homo Volans; The phrase occurred to me a few months back – and, Googling, I found a number of East European references to Faust Vrancic.  He was brought back to mind yesterday when I read about the exploits of the Swiss airline pilot and adventurer, known as ‘Rocket Man’, who is now significantly closer to becoming the first jet-powered bird man to cross the Channel – and saw the final programme in Andrew Marr’s excellent Britain from Above, in which he took to the skies below a giant parasail.

On the Rocket Man front, as The Times reported yesterday:

“Yves Rossy completed a 10-minute test flight last week with his jet-powered wing strapped to his back. He flew for more than 22 miles, equivalent to a flight from Calais to Dover – the route first flown by Louis Blériot in 1909. The test flight, which had been postponed several times because of engine problems, saw Rossy jump out of a small plane 7,500ft above the town of Bex, in Switzerland. Reaching 180mph, he flew through clear skies to Villeneuve and back. Rossy, wearing a heat-resistant suit similar to those worn by racing drivers, steered by shifting his weight or simply turning his head and shoulders. He deployed two parachutes at 5,000ft and 4,000ft to land at Bex airfield with two litres of fuel left. Rossy used an 8ft carbon-fibre wing powered by four jet engines.”

A sad concatenation, with the news of the Madrid air crash cheek-by-jowl with the article on Rossy.

Meanwhile, Marr’s parasail reminded me of the early experiments on parachutes and wings, including those by Vrancic.  He apparently collaborated with Tycho Brache and Johannes Keppler, was fluent in at least seven languages and is now best known for his book of inventions in Machinae Novae, published in Venice in 1595. Among his numerous inventions the most famous is the parachute, which he tested in Venice.

 

   Vrancic’s parachute

 

Whenever I attempt to sum up where we stand with Volans, the image that comes to mind is that of Otto Lilienthal, the early pioneer of aviation, whose exploits inpsired me to do several pen-and-ink drawings back in the early 1970s.

The image of Lilienthal that comes most readily to mind The image of Lilienthal that comes most readily to my mind

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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