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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Demos and the business of social change

John Elkington · 17 July 2008 · Leave a Comment

My chapter on the business of social change appears in a new publication from Demos, The Future Face of Enterprise.  The complete book can be downloaded as a PDF.

CRO Magazine inspired by The Power of Unreasonable People

John Elkington · 17 July 2008 · Leave a Comment

CRO Magazine has introduced a new award for social entrepreneurship, focused on CEOs, based on the three categories of social enterprise introduced in The Power of Unreasonable People. 

Looking up sculpture in the Sussex Downs

John Elkington · 10 July 2008 · Leave a Comment

   

Today, Elaine and I drove down to Goodwood to visit the Cass Foundation’s Goodwood Sculpture Park, somewhere we had meant to go for ages.  As the photos show, the range of exhibits is quite remarkable – and the fitfully sunny weather lent a fleeting, evnaescent quality to some of the encounters.  Hard to pick favourites, but mine would include Catamarans on a Granite Wave (which put me in mind of Sutton Hoo), DNA DL90, In the Beginning, Paparazzi, System No. 19, and the one I would hauled away if I could have done so unobserved, Wendy Taylor’s Sycamore.

  Spiralling supermarket trolleys: DNA DL90 by Abigail Fallis Spiralling supermarket trolleys: DNA DL90 by Abigail Fallis   Paparazzi by Steven Gregory Paparazzi by Steven Gregory   Sun's Roots II by Phillip King Sun’s Roots II by Phillip King   Mirror image Mirror image   Mandala Eighty by David Annesley Mandala Eighty by David Annesley   One of Us on a Tricycle by Steven Gregory One of Us on a Tricycle by Steven Gregory   Catamarans on a Granite Wave by Stephen Cox Catamarans on a Granite Wave by Stephen Cox   Catamarans in sunlight Catamarans in sunlight   System No.19 by Julian Wild System No.19 by Julian Wild   System No. 19, 2 System No. 19, 2   Icarus Palm by Douglas White Icarus Palm by Douglas White   Sign points the way Sign points the way   In the Beginning by Almuth Tebbenhoff In the Beginning by Almuth Tebbenhoff   Tree atop Regardless of History by Bill Woodrow Tree atop Regardless of History by Bill Woodrow   Sycamore by Wendy Taylor Sycamore by Wendy Taylor   Stefano by Keir Smith Stefano by Keir Smith   Yo Reina by David Worthington Yo Reina by David Worthington, with Head by John Davies in background   Section of Portal by Jonathan Loxley Section of Portal by Jonathan Loxley

Tangmere

John Elkington · 10 July 2008 · Leave a Comment

R.J. Mitchell and Supermarine Prototype K5054 R.J. Mitchell and Supermarine Prototype K5054   Aircraft plotting at height of the Battle of Britain Aircraft plotting

After Goodwood, we continued south to the old RAF airfield at Tangmere, where we visited the Military Aviation Museum.  I have always loved the name, whose origin is uncertain. ‘Mere’ implies a pool rather than a grand lake, according to Wikipedia, and ‘tang’ is thought to be of Norse origin meaning ‘tongs’. It could be that Tangmere was the pool at the fork, or junction of two ancient paths. The pool was later filled in to form a small village green.  When I mentioned that Tim was shot down nearby (West Wittering) on 16 August 1940, the team at the Museum couldn’t have been more helpful, fishing out the records for us.  They also noted that Tangmere – which is where Tim was based during the Battle of Britain – was bombed on the same day. 

But the highlight for me, without question, was seeing the duck-egg blue prototype (K5054) of the Spitfire, with a mock-up of R.J. Mitchell‘s studio in front of it.  Was thinking only a few days back of two things: firstly, the role of prototypes in advancing our thinking and economies, the subject of a paper I’m planning to work on with Alejandro Litovsky; and, secondly, Mitchell himself as a possible candidate for a scheme I have to hang a series of protraits of ‘unreasonable people’ through history on the walls at Volans’ new Bloomsbury Place offices.  Quite extraordinary to walk in and find and K5054.

Tangmere was also a way-station for the Special Operations Executive.  And there on the walls of one of the galleries was a photograph of one of my childhood heriones, Violette Szabo.  She was only 23 when executed in 1945.  Her last mission didn’t leave from Tangmere, apparently, but from Harrington, near Northampton.  Knew of her via Carve Her Name With Pride, starring one of my favourite actresses, Virginia McKenna.

 

Violette Szabo Violette Szabo

Stalking Moses

John Elkington · 10 July 2008 · Leave a Comment

Lane 1 Lane 1   Lane 2 Lane 2

After leaving Tangmere, we wondered whether we could track down Moses Farm House, of which I have long had fond memories, the family having stayed there on our way to Cyprus in the 1950s.  I had called my parents this morning to see whether it was near Haslemere, as I remembered, but they couldn’t remember.  So Elaine had Googled it before we left, finding a Moses Hill near Marley Heights.  Then as we passed Lurgashall on our way south to Goodwood, I noted that it rang a strong bell. 

In any event, once we had been to Goodwood and Tangmere, we prowled around the astonishingly beautiful lanes of this part of West Sussex, which represent one of my strongest memories of that era.  Convinced that the house was just around the corner, we pulled up alongside an elderly – but sprightly – couple to ask for directions.  Weirdly, they turned out to live in nearby Moses Hill Farm, where they have lived for some 50 years.  They knew the name of the people who lived there previously and it wasn’t Tobin, as it would have been if it had been Tor and Marjorie, Pat’s mother and her second husband. 

(Later in the day, Pat told us that Tor often over-stretched in terms of property, leaving with the bailiffs almost literally snapping at his heels, though that didn’t happen here.  Still, he was good painter, if temperamental.  At least once Marjorie spent hours stitching up a canvas of a stormy seascape that he had slashed with his palette knife in the midst of a drunken nocturnal rage.) 

Then the woman told us about the other house in the area with a Moses tag, Moses Farm House.  Turned out that it was a few miles away, very close to Lurgashall. So off we went, little expecting to find it.  As we drove down the lanes, squeezing past oncoming Lamborghinis, Ferraris and the like, I told Elaine that I remembered that the drive hooked back to the right.  My main memories of the house were of discovering and adopting a nest of pheasant’s eggs in the hedgerow that ran alongside the drive and, secondly, of Tor firing an air rifle out of the windows overlooking one of the lawns – showing me how the pellets ricocheted off the plumage of the guinea fowl that robotically pecked their way around the grounds.  Pat remembers there being three, dubbed ‘The Three Musketeers’ by Tor – but in this case the musketry came from a different direction.

Then we found the house, with the drive hooking around exactly as I remembered it.  We drove in, hoping to find the current owners, but the house was empty.  Strange sense of homecoming to a house that was never home, more of a way-station between Northern Ireland, Dulverton (where Tim’s mother Isabel lived with her second husband, Carey Coaker) and Cyprus.  But pretty much the perfect end to an extraordinary day out from London.

Sign Sign   Gate Gate

Childhood haunt

Childhood haunt – and where the guinea fowl used to roost

Hedgerow Hedgerow

 

House House – with sniper’s posts on first floor

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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