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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Sunrise In Wadi Rum, Sunset In Aqaba

John Elkington · 29 October 2023 · Leave a Comment

Much of the conversation at breakfast was about the sound the jet fighters throughout the night, but a number of us made our way to a view point in the valley beneath the camp where we could watch the sun rise. Delightful to watch the light catch the peaks of the mountains behind us, then work its way down their flanks and out across the valley.

En route to the viewing point, we spotted what looked like – and almost certainly were – gerbil burrows. A camp cat following the group made a point of showing us how he hunted gerbils – and how he controlled the landscape. Quite a remarkable creature.

Observant readers of these entries will have spotted that there are few people shown here – and little or no litter, though the landscape is often filled with both. Artistic license, I’m afraid. As a gesture, I started to pick up some litter on the way back to our camp. Finding a pair of pink children’s trousers, I gingerly lifted them up and, sure enough, three dead beetles and a scorpion fell out.

Then it was off to Aqaba, with a stop along the way to take a look at a Turkish locomotive that harked back to the time during the Arab Revolt when Lawrence helped direct attacks on the Hejaz railway running to Aqaba.

Once in Aqaba, we stayed three hours in a beach resort while some swam in the sea and pools, and we lounged on a pair of loungers in a shady spot and pondered what we have seen and experienced on this trip – all to the sound of an insistent Arab disco beat. I like music, but …

Gerbil’s burrow?
Here comes the sun
Risen
Our shadows
Scorpion
Bitter apple
The morning after
After others had ridden them, two camels played dead – but seemed frisky later
Locomotive 1
Locomotive 2

Little Petra To Wadi Rum

John Elkington · 28 October 2023 · 1 Comment

We started the day with a visit to Little Petra, where Elaine found a moonstone and an agate that took her fancy. Then we set off for Wadi Rum, said to have inspired the title of Lawrence of Arabia’s book, The Seven Pillars of Wisdom. Reading that book in my early teens, and T.E. Lawrence’s earlier book, Crusader Castles, did a lot to fuel my interest in the region .

When we arrived in the Wadi Rum area, we transferred from minibus to a trio Toyota trucks for an exploration of the landscape – and then a traditional lamb and chicken dinner cooked underground for the majority who were carnivores, and a mezzo-style meal for the vegetarians.

Elaine and ate our meal around a crackling fire, with a few bright stars shining through the cloud which had brought us rain earlier in the day. Indeed, it was drizzling as we first drove into Wadi Rum.

We slept in one of a number of Bedouin-dressed cabins, with a bed that could have been made up of a large number of camel saddles. Still, I slept well, apart from occasional awakenings when the sound of the exercising Jordanian F-16s overhead got too intense. That went on much of the night, no doubt linked to the rising tensions around Gaza.

An early glimpse from the back of an open truck, through drizzle
Gorge, with wild figs either side of its entrance
Wild fig
Petroglyphs in the gorge, of a man and, apparently, a pregnant woman
Camelscape
Camel cameo
Distant camels
Left in our wake
Our trio of Toyotas
Some see a chicken and egg
trying to get stones into a central hole – I failed
Rock bridge
Andy Goldsworthy’s influence spreads
Panorama with Elaine and I
And without
Dinner goes underground
Dinner is disinterred
There’s something about sitting around a fire
Later in the evening

Bumping Into Artemis Again At Petra

John Elkington · 27 October 2023 · Leave a Comment

Today was a day off, under our own steam. We took in the Petra Museum, which is wonderfully designed and highly informative. Then we wandered back into Petra itself, with Elaine in pursuit of two bowls she had seen yesterday, one in Nabataean design, the other Roman. She found them and haggled with a thoroughly genial trader.

A bronze of Artemis, who we had also bumped into in Jerash – her foot perhaps on a wounded animal
A somewhat haunted face
Sculpted head of an elephant
Reconsituted, from many fragments
Life is persistent here
Less interrupted view of the camels today
Having seen 002 and 005 yesterday, I wanted to track down 007 today
Our bullet-pocked friend again – have heard conflicting accounts as to who was responsible

A State Of Grace In Petra

John Elkington · 26 October 2023 · Leave a Comment

These rock formations made me think of skeletal remains
Tomb of the Obelisks, with passer-by

We spent today finding our way around the wonder of the world that is Petra. Walking though the wadi early in the morning, before too many people were about, was like being in – or perhaps induced – a state of grace. My interest in the Nabataean people and culture was ignited well before the sun blazed over the canyon rim high above our heads.

I’ll let the pictures speak for themselves, but delighted we have another day tomorrow to explore further. The day ended with a dinner with a local Jordanian family, thanks to Exodus, with children buzzing all around, plastic grass in the sitting area, a tinkling electric fountain and an insect destroying UV set-up that every so often would let off a crack like an old-fashioned cap-gun.

We were made wonderfully at home, the food was exquisite, with a hibiscus drink and tea with sage. I had a long conversation with our host, covering everything from arranged marriages, through the influence of TV and cell phones on children, to the evolution of the local tourism industry – from a single hotel when he began work to, by his account, some 60 today.

The site is well managed, though my photographs will give an idea of a less crowded place than is the reality. Among the visitors, guided and independent, buzz electric golf buggies and the occasional SUV convoy, plus horses, strings of donkeys, and a fair few dogs and cats of miscellaneous breeds. But thank heavens that they don’t allow drones.

A glimpse of gold
One of the aqueducts running down the gorge, or Siq
Two elephants spring to mind
Early glimpse of ‘The Treasury’
Bullet-pocked central statue shows changing priorities over time
A lawyer from Sydney living in London offered to take this for us
Have always found camels beautiful
The imprint of time
The imprint of Coke
Workbench of craftsman making sand-pictures-in-bottles
A pause between small dust storms in the gorge
Tomb with a view
Theatre
One of my favourite flavours: pomegranates
Our hostess applies leverage
Her teapot
Titanic moment
Cave of many colours
Different angle
Who goes there?
Elaine disarms
A magical place

Castles Kerak And Shobak

John Elkington · 25 October 2023 · Leave a Comment

I had wanted to visit Kerak (aka Al-Karak) Castle ever since reading Ronald Welch’s novel Knight Crusader when I was perhaps 10 or 11, back in the early 1960s. It was hugely sympathetic to the people the Crusaders called Saracens – and had a huge influence on how I viewed both the Crusaders and their enemies, the Seljuk Turks.

Having since read many accounts of the experiences on all sides during that seemingly endless and often bitterly fought conflict, I felt a magnetic pull towards such castles as St Hilarion, which we visited several times while living in Cyprus in the late 1950s, and Syria’s Krak de Chevaliers, which Elaine and I visited in 2002.

Two other other castles I had long since known about turned out to be on the menu today: Kerak, which I largely knew because of the vile activities of Raynald de Châtillon, and Shobak (Qal’at ash-Shawbak in Arabic), which I had known as Montreal – and hadn’t realised until today would be on our itinerary.

De Châtillon has had a bad press since he died – partly because some of the histories were written by his enemies. But he truly was one of history’s villains. Indeed, his perfidy resulted in Salah al-Din having his head struck off after the Crusaders’ disastrous defeat at the Battle of Hattin, an event which features prominently in Knight Crusader.

There were many reasons for my feeling uncomfortable at Kerak today, splendid though its military architecture may be – and I was delighted to get a good shot of the glacis that had struck me when I first saw a photograph of the castle back in the early 1970s. Shobak’s later role as a particularly grim prison no doubt lent an additional edge to the sombre mood, but – after driving another 130-odd kilometres – we found walking around Montreal/Shobak Castle as the sun set a real delight.

En route – our coffee is better than Starbucks’
Kerak/Al-Karak has always been a dangerous place
Making our way in
Panorama of one of the three surrounding valleys
Part of the impressive, deadly glacis
Phosphate mine, on a fairly monumental scale
Trucks continued to storm through thousands of full plastic water bottles dumped by another truck
Our first glimpse of Shobak, or Montreal as it was
Extraordinary landforms beyond the walls
Our guide, Mikled, caught on the wrong side of a danger sign
Part of the castle was dynamited at some stage – and it shows
The Moon over the ruins of Shobak/Montreal as we head for Petra
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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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