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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Tickling Sharks Front Covered

John Elkington · 25 October 2023 · Leave a Comment

So here is the final front cover for the new book, developed with Neil Gonzalez at Greenleaf Publishing/Fast Company Press as we have travelled around Jordan. I’m delighted with it. And thanks to all those – family and team members – who commented on the various options.

In The Footsteps Of Moses And Jesus

John Elkington · 24 October 2023 · Leave a Comment

Some completely unexpected joys today, from the typos at breakfast in the Holiday Inn (see photograph below), to a visit to Bethany beyond the Jordan, the reputed site of Jesus’s baptism, where I saw a heron snaking its way through remnant marshes, and then Mount Nebo – where Moses is meant to have seen the Promised Land before dying, knowing he would never find his own way there.

We also saw the sites of historical places with deep historic resonance, among them Jericho and Moab. After the surrounding semi-desert, the sight of the oasis around the Bethany beyond the Jordan site was profoundly refreshing, though the scale of the irrigation was indicative of the pressures that are increasingly strangling the Jordan River.

The smell as you entered the site was a strange mixture of water, damp soil, disturbed earth and cement. Perhaps it had to do, too, with the current haze. Certainly the air smelled thicker. But the closer you got to the river, the fresher the air seemed.

I was profoundly moved by seeing the river, though I can’t help but see the Abrahamic religions as complicit in the destruction of nature. The sense that the only worthwhile destination for human life was some version of the afterworld or Heaven radically undervalues our living planet – with implications that are only too clear.

Meanwhile, the levels of plastic in the environment here beggar belief. As we approached Madaba there was one open waste tipping site that was spreading plastic debris across the mountains all around.

More positively, we visited a social enterprise backed by the Queen Noor Foundation where they produce mosaic versions of everything from the Tree of Life to images more reminiscent of Andy Warhol on a bad day. Lovely, dedicated people. And the history of mosaic-maing in the region is impressive, including the 6th century mosaic map of Jerusalem and the Holiday Land, which we saw in the small church of St George.

A slight glitch in language in the Holiday Inn on the Dead Sea
The site where John the Baptist is said to have baptised Jesus
Security
Greek Orthodox church – with two signs of the times
Air-conditioning units are becoming a major climate headache worldwide
But they seem to have won the halo of saintly approval
Mother and child
The Jordan – of which this is part – is a shadow of its former self
Life-belt, though the river is hardly deep enough to drown in: the Jordan has been crucified
A sense of layer upon layer of history here
My footprint in the sand when I went to look at regenerative planting
A view from Mount Nebo
Circular rock door from an earlier church
6th century mosaic map of Holy Land, in Madaba, with a fish swimming upstream, away from Dead Sea
Fruit juice vendor in Madaba, squeezing our pomegranates

Osprey And Salmon Caper Butterfly

John Elkington · 23 October 2023 · Leave a Comment

This may sound like a menu, but they’re simply the names of two species we spotted today at Jerash, of which more in a moment.

Today we visited Ajloun Castle, one version of which was built by a general of Salah ad-Din‘s, Izz al-Din Usama, and then drove on to the Roman city of Jerash. Buried for centuries under sand, Jerash is the only one of ten cities of the so-called Decapolis to have survived to any great degree.

Intriguingly, though, much of the ancient city is now underneath buildings constructed in recent times – with the cost of demolishing them and rehousing the inhabitants prohibitive for the archaeology world.

Blown away by Ajloun Castle – where the internal lighting is spectacularly well done. The place is a bit like a Tardis, turning out to be much bigger on the inside than it appears from the outside.

When we arrived in Jerash, Elaine was embraced by a Jordanian bagpiper in the theatre, though he seemed to be embracing anyone who came in arms’ length.

When we got to the Temple of Artemis, one of our group spotted a large bird hovering not far away. A local man said it was an eagle, though I said I didn’t think eagles hovered in this way. Then he said it was looking for fish, over what seemed like an urban desert. But that should have been the clue. An osprey – and they do hover. Made me even happier that we helped Sacha Dench with her Flight of the Osprey project.

Welcome to Jordan
Ajloun Castle’s front gate
Jug in the castle museum
The lighting of the internal spaces is brilliantly done
Exotic shadows
Arrow slit
Slightly fuzzy image of the sort of landscape that fuelled the castle economy
Elaine buys pomegranate juice
Elaine with newfound Jordanian bagpiper friend in the Jerash theatre
Me in the Temple of Artemis, taken by Mikhled
Reconstruction of hydro-powered stone cutting system from Roman times
And now we know how the Romans erected their columns
One of several Salmon Caper butterfliesspotted in the ruins of Jerash

Where Are You From?

John Elkington · 23 October 2023 · Leave a Comment

A question that has become very difficult to ask in the UK recently is asked by everyone you meet here in Jordan: Where are you from? With genuine interest, and no pre-judgement, as I had always asked the question.

At Yarmouk University this morning, we visited the Museum of Jordanian Heritage. A group of girls studying variously anthropology and archaeology interviewed Elaine on camera, clearly revelling in the use of English and engaging with an alien species. Us, not specifically Elaine.

When Elaine and I walked around the campus, we were engaged by young men studying variously archaeology, economics and electronic engineering, most of whom were keen to now how they could come to London to work. We had to say it was increasingly difficult, but gave some suggestions.

Remnants of a dolmen burial chamber in the midst of the campus

After Irbid, we drove across to Umm Qais and the amazing citadel of Gadara, which is in various stages of dereliction and reconstruction. Black basalt stone is conspicuous everywhere. The views of the Sea of Galilee were glorious, though this week there is a haze over the region, closing in the horizons somewhat.

Rusting beneath a basalt lintel
Somebody experimenting with new types of fortification?
I sat in the chair top left in the impressive theatre – surprisingly comfortable, if warm in the sun
A panorama from the citadel
Rutting, of the iron-rimmed wheel variety, from Roman times
Outer limits of the restaurant where we had lunch
Donkey and sheep in Pella, an important city in Roman times
A few ragged columns on the edge of the site – and sheep tracks
Overnight stay in Ajloun Forest Reserve

Ever since my younger years, in Cyprus and then briefly in Israel, I have loved places at high elevation – even if I suffer from vertigo. Today’s visit to the ancient city of Gadara was magical in that respect. And we had a wonderful lunch of mezzo, with a home-made lemon and mint drink.

We sat at small tables in the shade of a great arch, while looking out over the distant Sea of Galilee – with swallows roiling around in the blazing blue skies. Small bees showed a healthy interest in our creamy mahalabiya desserts, made with rose water and cardamom, while what I’m pretty sure were hornets showed a predatory interest in the bees.

Then on to the ancient Roman city of Pella, or at least its ruins. We dipped down into the site a bit, but didn’t explore it in any detail. Then, in the evening, we drove up to the Ajloun Forest Reserve, high in the mountains, a site run by the Royal Society for Nature Conservation.

Had a fascinating walk around the reserve as the sun set, with evidence of owl and deer on the winding path. Among the more unusual animals to be found here, apparently, are the Striped Hyena, Crested Porcupine and Stone Marten.

Loved the smell of the forest and was impressed by the standard of the cabins within the reserve. A little digging, however, suggests that the RSNC, founded by King Hussein back in 1966, has been dogged by a number of controversies.

Our site was overlooked by a spectacular building housing the Royal Academy for Nature Conservation, which I understand was party a means of regenerating an old quarry. The academy was apparently the first in the Arab world to focus on nature conservation.

As we have travelled today, I have been liaising by email with Greener Publishing/Fast Company Press in Austin, Texas, about a number of options they have sent through for the cover of Tickling Sharks. Have asked for iterations of a couple of them, and also tested the options with family and team members. There’s a growing convergence, happily.

Jordan: Looping Desert Castles

John Elkington · 21 October 2023 · Leave a Comment

Arrived in Amman very early this morning and got to hotel (which had been switched to a different location due to pro-Gaza protests in the city) towards 02.00. Travelling with Exodus Travels, who make a feature of sustainability. Up at 07.00 and spent the day hammering around the so-called Desert Castles Loop, east of Amman, in a minibus. Roads full of sleeping policemen and extremely bumpy even when not.

Some flags flying at half-mast after the destruction of the hospital in Gaza, the blame for which remains disputed – although not in the minds of at least one Jordanian I spoke to. But the levels of tolerance and hospitality to outsiders in this country are amazing.

Saddening to see tiny remnants of reed marsh near the black basalt castle of Azraq, where Lawrence of Arabia spent some time while involved in the Arab Revolt. Interesting to think how marshes hosted renegades/freedom fighter, from Alfred the Great through Hereward the Wake to some of those fighting – or at least fleeing from – Saddam Hussein.

Spent a fair amount of time on the bus thinking through proposed covers for the new book, Tickling Sharks. Sent the options to various Volans team members and family members – and, happily, the fingers all pointed in the same direction.

Writing on the hotel wall
This must have been the place – with the sooty echoes of pre-historic gatherings and meals
One of two panthers that once spouted into a lake surrounding Qasr al-Abd, the ‘Castle of the Slave‘
Old and newish: Qasr El Kharraneh (many spellings) and electricity transformer
Elaine
Quasar ‘Amra, a UNESCO World Heritage site
Black basalt castle of Azraq, where Lawrence of Arabia roosted during Arab Revolt
Health and safety might have things to say about the stairs
Following images all from Qasr al-Hallabat

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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