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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Journal

Looking Forward Into 2019

John Elkington · 21 December 2018 · Leave a Comment

Here is a link to my New Year forecast published today by Ethical Corporation. The same issue includes my appreciation of outgoing Unilever CEO Paul Polman.

Gene Pilots His Great-Grandfather

John Elkington · 16 December 2018 · Leave a Comment

Gene (in bobble hat) buckles in to fly his great-grandfather, Tim
His great-grandmother, Pat, seems to quite like him, too

Lovely photos from Hania after she, Jake, Gene and Gaia trundled across to Hill House today to see Pat and Tim (now one week away from his 98th birthday), alongside my sisters Caroline and Tessa, and niece Lydia. Wonderful, despite various trials and tribulations along the way, to see the generations mixing it up in this way.

James Erlichman: Wolf As Sheep, Or Vice Versa?

John Elkington · 16 December 2018 · Leave a Comment

Source: The Guardian, 15 December 2018

December has been such a frenzy that I haven’t managed any entries for a while, but am planning to catch up over the holidays. But was saddened to read of the death of James Erlichman in yesterday’s Guardian. Always liked him and admired his stances on major topics, among them antibiotic resistance and the BSE crisis. a lighthouse to steer by.

And I also recall a piece he did, I think for The Independent, on my role at the more commercial edge of environmentalism. It must have been in 1988 or 1989 – a big article, built around a large cartoon, either of a wolf wearing a sheepskin or vice versa. I genuinely can’t recall which way around it was. The cutting is probably in one of the boxes of cuttings in the summerhouse/garden shed.

But I have mightily appreciated the periodic challenges of such fair, honest and determined critics . While it’s comforting when one-time challengers, like the late Teddy Goldsmith, declare their growing grasp and support for a different line of attack, it’s more useful if lighthouses don ‘t drift over time. In my experience, James didn’t

Moving On From 2 Bloomsbury Place

John Elkington · 14 December 2018 · Leave a Comment

Out and about on our new office quest
Yinka on the phone
Louise, Yinka and Elaine about to go into Somerset House, again
Preparing to ship or store Clover – a version of an image that occasioned a fair amount of comment on Twitter
Yinka’s swansong for the 10-year-old 2BP sofas and armchairs

We move out of 2 Bloomsbury Place on 20 December, after more than 10 years. Quite a milestone. But a fair amount of excitement about our impending move to Somerset House. A big draw for me, apart from the proximity to the Thames (which I wrote about in New Scientist in 1977), is the history of the place. A sense that Volans is finally beginning to emerge from its extended chrysalis phase.

ENDS At 40

John Elkington · 5 December 2018 · Leave a Comment

Front cover of the 40th anniversary issue of the ENDS Report
Part of the 40th anniversary ‘story so far’

Across to The Wilton Arms in Belgravia this evening for a 40th anniversary celebration drink with some of those who have worked for Environmental Data Services (ENDS) since we founded the cmpany in 1978.

Including myself, there were three (out of six over the decades) former Editors of the ENDS Report present. First double gin and tonic I have ordered in living memory.

Nice piece in the latest issue on the story so far, though if you read it without knowing the history you might conclude that Elaine (who found Marek Mayer through his partner, author Sue Gee, both Sue and Elaine involved with publishers Wildwood House on the floor below us at TEST in our Floral Street offices, now long-since demolished) had gone on to marry Marek.

Something of a surprise for Sue and I, were it true. Particularly since by the time Marek hove in view, Elaine and I had been together for well over a decade – having met in 1968.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

John Elkington

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