
Grateful to Christian Sarkar for this interview in The Marketing Journal, following our conversation on Monday.
Grateful to Christian Sarkar for this interview in The Marketing Journal, following our conversation on Monday.
Off and on, I have watched the BBC’s Dr Who, in its various guises, since it began in 1963. Every so often, a new Doctor hooks me back in. Admit that I didn’t have high hopes for Jodie Whittaker as the thirteenth time around the block in the Tardis, but was moved by this evening’s show, riffing off the Rosa Parks historical-turning-point-on-a-bus-in-Alabama story.
If this gets even a few people digging back into the history of the civil rights movement that will be helpful, but I suspect that it will have opened many eyes – and hopefully minds. Loved Vinette Robinson as Parks: quiet, determined dignity in a human and civic rights cesspit.
Liked the central idea that apparently small, inconsequential events can set change the world. Saw The Telegraph dissed it, while The Independent liked it: the old political resonances still at work. Found some interesting background on Parks’ personal history here.
Really enjoyed the session I did for Tech Mahindra at Pennyhill Park, where I discussed the overlaps between Artificial Intelligence and the Sustainable Development agenda.
Lots going on at the moment, including the complete revamp of the Volans website, where we are working with Twist Creative. Real progress also being made with our Tomorrow’s Capitalism Inquiry, with Aviva Investors, Covestro and Unilever all confirming their support this week.
Lots also going on in the realm of boards and advisory boards. Attended my last Board session for The Ecological Sequestration Trust and Resilience Brokers. Sad to leave, but after seven years I feel I have done as much as I can. And other opportunities keep coming up.
Slightly disappointed by the V&A’s ‘The Future Starts Here’ exhibition, which I dropped into after the meeting at Imperial College. But I did pick up a copy of Jaron Lanier’s stunning book, Dawn of the New Everything. Enjoying it immensely.
Got off the Tube at Hyde Park Corner, near SustainAbility’s erstwhile offices, and walked up through the backs to Grosvenor Square to meet Gaia – ahead of the People’s Vote march from Park Lane. Met her in front of the FDR statue, then met film-making friends of hers before we headed back across to Park Lane.
One of the many piles of books waiting to be read at home is No Ordinary Times, by Doris Kearns Goodwin, the story of Franklin and Eleanor Roosevelt, which I had been meaning to read for aeons – and bought a week or so ago. We seem to be back in those times, with a growing need for a new generation of leaders.
An extraordinary mood abroad, joyous even, with people waving in friendly fashion at the police helicopters overhead. Saw many banners I liked, but one placard I particularly liked suggested that we need a national cuppa tea and a quiet chat with all concerned.
Only after some minutes of following the placard did I realise that it was being carried by Sue Riddlestone of Bioregional. We walked together for the rest of the route, with a fair few people coming up to say how wonderful the banner was.
Amazingly, so great was the press of people it took us three hours just to get back to Hyde Park Corner. Some estimates put the number of marchers at around 700,000. It felt like it, though consistently good-tempered and milt-mannered.
Along the way I met a number of people I knew, including a friend from York and a couple of friends of my brother from Henley.
A remarkable display of the tolerance and good humour of ordinary Britons. The best of a country that Brexit so threatens. And a fantastic scrambling of the generations, albeit with a strong sense that it is the young who will ultimately pay the greatest price for the “Eton Mess” that Cameron, May and their ilk have been dragging us into in zombie-like fashion.
Across to Imperial College this morning for my last Board meeting with The Ecological Sequestration Trust (TEST) and Resilience Brokers. I had resigned as part of a general tidying up of my board and advisory board memberships, but remain totally committed to the work of Peter Head and his team.
This has been my second TEST, given that the first grown-up job I had, back in 1974-78, was with John Roberts and TEST (Transport & Environment Studies).
John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.