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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Search Results for: phil agland

November 2006

John Elkington · 30 November 2006 · Leave a Comment

Wednesday, November 29, 2006

BOLLOCKS, DARLING

I remember, in 1971 or 72, my much-loved, much lamented paternal grandmother Isabel assuring Elaine and I after a cocktail party in her Knightsbridge apartment that when we were grown up we would love cocktail parties. When I assured her I had antibodies to the whole cocktail culture, which were her preferred milieu, her response was blunt: “Bollocks, darling!”

Well, this evening we were at a very interesting party, hosted by Shell, which confirmed me in my long-ago feelings. Yes, Shell CEO Jeroen van der Veer very kindly introduced me to Shell’s new Chairman, Jorma Ollila, previously CEO of Nokia, and I certainly wouldn’t have met him many other places, but I have bat’s ears, where I seem to hear every frequency all at once, and find these events a torment. Indeed, my idea of Purgatory would probably be an eternal cocktail party, with the same guests.

LEAPBLOG

Yesterday evening we launched the new Skoll zone of the SustainAbility website at http://www.sustainability.com/insight/skoll.asp, including a ‘Leapfrog’ blog at http://www.sustainability.com/blogs/skoll/skollblog1.asp?id=914

Thursday, November 23, 2006

EYE WATCHES PARK PELICANS

The Millennium Eye peered at me over Horseguards Parade as I made my way across to the Triodos event this evening – and traffic blurred past. Passing the pelican area, I pondered media coverage of recent pelican-eats-pigeon-in-St-James-Park-shock-horror. The fact that pelicans snack on their cooing neighbours has been known for ages, but no doubt it was news to the children who no doubt watched on in horrified fascination. Made me think of the premieres of Phil Agland’s Korup rainforest film 20 years or so ago, when one bunch of Cameroonians told me that they only liked the bits when animals were eating one another. Tonight it was almost as if the Eye were keeping watch over the unruly parklife.


Millennium Eye

A DAY IN THE LIFE

Once I got back home, put on George and Giles Martin’s astounding Love, which I had bought at Virgin in Piccadilly this afternoon. This is the impossibly wonderful reworking of 26 Beatles tracks for the Cirque de Soleil show – which Geoff (Lye) went on to see in Las Vegas after our board meeting in DC. Don’t envy him Las Vegas, but on the strength of this CD I do envy him the show (http://www.cirquedusoleil.com/CirqueDuSoleil/en/showstickets/love/intro/intro.htm?sa_campaign=internal_click/redirect/love).

Rest of day included meetings with a German financial organisation and Nick Parker of Cleantech Venture Network (http://www.cleantech.com), a session on climate change communication hosted by the International Visual Communication Association (IVCA: http://www.ivca.org) and an evening event hosted by Triodos Bank, launching a new report – The Future of Finance.

James Vaccaro of Triodos (http://www.triodos.co.uk) described the bank as a hybrid between a financial institution and a social experiment – and argued that the growing importance of business means that investment is now almost more important than voting. The other Triodos speakers, Charles Middleton and Peter Blom, described the bank’s emerging focus as “conscious investment.” Nice to see them our old 3P formula, which I first used for a SustainAbility brochure in 1995 or 1996: ‘People, Planet and Profit’ (or ‘Prosperity’, if you want to be a little less provocative).

Speakers like Tom Delay of The Carbon Trust gave a number of examples of entrepreneurial efforts to tackle major social and environmental problems. Jonathon Porritt wondered whether we are now approaching a tipping point in the sustainability field – or whether this is simply one more spasm of capitalism as people try to forcefeed new information into existing business models? But he noted that the recent Stern Report had hit the nail on the head by describing the climate challenge as the greatest market failure of all time.

Monday, November 20, 2006

YALE UNLOCKED

Dinner this evening at the Mirabelle in Curzon Street, to celebrate with Dan Esty and guests the launch of his new book, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. Among many other things, Dan is Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Yale World Fellows Program (http://www.yale.edu/worldfellows), which was also very much on the agenda. Fellows are high achievers, selected from outside the US at an early mid-career point, generally 5-to-15 years into their professional development, and spend 15 weeks designed to jump their careers into overdrive.

Sunday, November 19, 2006

IBRIDO TV

A side-benefit of blogging this week was that a ‘good news’ web-TV team I hadn’t yet heard of tracked me down in New York – and came and interviewed me virtually at the drop of a hat. They are ibrido (http://www.ibrido.tv/welcome.html). I’m green with envy: I want to be able to step out of a door on our home page the way Daniel Belanger does on their site. Their podcast for that day can be found at http://www.ibrido.tv/video_51, trailing the full interview.

I really like the Antoine de Saint Exupery quote they use on their site: “As for the future, your task is not to foresee it, but to enable it.”

THE DESTINY OF LOVE

The Observer today covers the work of Bao Ninh, who wrote the most extraordinary book I have yet read on the Vietnam War, The Sorrow of War (http://www.amazon.com/Sorrow-War-Bao-Ninh/dp/1573225436) – which in Vietnamese was rendered as The Destiny of Love. Utterly horrifying in parts, as the war was, but whole sections remain in my memory, even though I read it many years ago. One reason I was so interested in the war, apart from the fact that I protested against it, was my friendship with the Observer‘s foreign correspondent Gavin Young, who covered the war and its aftermath in books like A Wavering Grace (http://www.amazon.co.uk/Wavering-Grace-Gavin-Young/dp/0140251154).

Friday, November 17, 2006

WORST CASE SCENARIO


Storm incoming

The lashing rain on the way out to Dulles airport should have been warning enough – but there wasn’t that much I could do in any event. My Northwest flight to Detroit and then on to Lansing was first delayed, then cancelled. After an endless queuing saga, I was diverted to Atlanta on Delta, and then on to Detroit. On the way, I lost my coat – and my pen exploded ink all over my hands as we reached altitude en route to Atlanta.

Worst of all, when I got to Detroit, after midnight, to be picked up by Chris Guenther, we discovered that my large case hadn’t made the trip with me. Given that it had pretty much all my clothes, cables for all my electronic equipment and all the signed forms for the share transfers we have so laboriously been working through at SustainAbility, this was the Worst Case Scenario.

When Chris and I eventually got to Ann Arbor, I had to drop into a convenience store to buy some shaving things, toothbrush and so on. My heart fell when I saw everything was made in China, including the only cold razor on offer. I knew I would end up with a scalped face, as indeed I did this morning.

Still, made it on time – if after precariously little sleep, to see (Professor) Tom Gladwin for an early coffee and then on to a brunch session from 09.00-11.00 with a bunch of students and Andy Hoffman. One person I met for the first time, after a fair time communing by email, was Aparna Sunderam. When she first contacted me, she was a social entrepreneur in Tibet, and is now a student at Michigan. Then on to meeting with Tom Lyons at the Erb Institute, before doing my lecture early afternoon. Introduced by Tom G, I launched forth – and we got into a wonderfully lively discussion. Tom noted that SustainAbility is now the second biggest hirer of Erb Institute students, after the Meridian Institute, I think. And given the quality of the ex-Erb people on our team and the people I met on this trip, I’m not surprised.

Coda on Worst Case Scenario: Annie Oliver in our DC office finally tracked the case down in Detroit, where Northwest were getting ready to project it back to London. Rather than trust them again, we had them store it until I came through after my Ann Arbor trip. And it was there when I arrived late afternoon. Aparna had given me a Tibetan scarf earlier today, saying that my luck was about to change – and, at least with this case, this trip, there seems to have been a local better luck effect.


Playing hide-and-seek with Tom Gladwin

Thursday, November 16, 2006

FIRST U.S. BOARD MEETING

Today, we held our first SustainAbility board meeting in the US, at our office in Washington, D.C., following a reception there last night. A bunch of us walked across to the office from the Willard Hotel this morning in spectacular sunshine, soaking in the glorious yellow of the ginkgo trees along the way.

The evolution of our US team really is a wonder to behold, with a real sense that it has reached critical mass. All credit to Jeff Erikson, our US Director. Given how delightful the current brownstone office is, it’s amazing to think back to our previous offices: the tiny one in Brooklyn from which our much smaller team watched with horror as the planes flew into the World Trade Center in 2001, our bigger, smarter and yet not much-loved first office in DC, and now this one. Feels like home – and even they have a couch these days, to ensure the roll-out of our sofa strategy continues. The thinking behind our couch position is that free-flowing conversations are a key ingredient in the rocket fuel that propels us to new heights …


Gingko tree


Rescued from the street, a gingko leaf follows us to the office


Sam gets a handle on the teapot situation


Tom (Delfgaauw) and Geoff (Lye) after board meeting


Somewhere else where new thinking may now impact our agenda …

LESTER BROWN

Meghan (Chapple-Brown) and I made our way across this morning to the Earth Policy Institute in driving rain, though luckily we quickly found a yellow cab. Had talked to Lester Brown at the World Economic Forum Davos summit earlier in the year about visiting, but then had to cry off last time when I missed a flight out of Ithaca – after a visit Meghan and I made to Cornell University – and then had to drive seven hours in a rental car to catch a flight from JFK. This time we make it, though, and, boy, I wish I had a direct feed into the Brown brain.

The process is made a little easier, of course, by the fact that he is such a prolific writer. Previously with the Worldwatch Institute, he now runs the Earth Policy Institute (http://www.earth-policy.org/) – and manages to achieve an extraordinary amount of media coverage for his thinking. One recent theme has been the danger that the American Dream will become a nightmare when adopted – or aspired to – by China’s 1.3 billion people. That’s only one of many things we discuss with Brown and his colleague Janet Larsen, EPI’s Director of Research.

One subject that sticks in my mind, though, is his observation that the number of failed states is growing – and with it a wide range of health, environmental and security risks for the rest of the world. But anyone who reads this and begins spiralling into gloom (we talked of the suction effect created by failed states, and the way that we may found ourselves pulled in rather like many of those who jumped from the Titanic were sucked into the vortex the foundering ship created), a useful antidote is Brown’s book Plan B 2.0. (http://www.earth-policy.org/). An essential introduction to the man’s thinking.


Janet, me, Lester Brown

Tuesday, November 14, 2006

STONE’S THROW FROM WHITE HOUSE

By Amtrak to Washington, DC this afternoon. The four of us arrived at the Willard InterContinental to be met like royalty, because of the relationship SustainAbility’s US team have built with the Willard on our issues. The hotel, which says it is a stone’s throw from the White House, something which I am still tempted to test, is this year celebrating the 20th anniversary of its re-opening.

And what a place this is. The Willard has hosted just about every US President since Franklin Pierce in 1853. Its anniversary brochure also notes that it was “at the Willard that Julia Ward Howe wrote ‘The Battle Hymn of the Republic,’ where Abraham Lincoln lived for a month, where, in the grand lobby, President Ulysses S. Grant coined the term ‘Lobbyist,’ and where Rev. Dr. Martin Luther King finished his famous ‘I Have A Dream’ speech.” Talking to someone earlier today about bribery and corruption, I noted that one of the prominent American inhabitants of my family tree was Grant’s rampantly corrupt Vice President, Schuyler Colfax (http://en.wikipedia.org/wiki/Schuyler_Colfax), who came so spectacularly to grief towards the end of the Gilded Age (http://www.senate.gov/artandhistory/history/resources/pdf/schulyer_colfax.pdf). The widespread corruption of the era helped precipitate a depression.

After shaking off the dust of our travels in the comfortable embrace of the Willard, we sped across to SustainAbility’s offices for a reception, which pulled together old and new friends – ahead of our first-ever board meeting in the US tomorrow.

Monday, November 13, 2006

IMAGINE

The highlight of today – aside from meeting the likes of Linda Rottenberg of Endeavor Global (http://www.endeavor.org) and Alice Tepper Marlin of Social Accountability International (http://www.sai-intl.org), alongside Sam (Lakha) and Sophia (Tickell) – was a long, long walk on my own through Central Park.

My main purpose in Central Park was to visit Strawberry Fields, the black-and-white memorial to John Lennon. The first time I went there, fairly soon after it was opened, I found myself there alone, except for a small, quiet figure that suddenly appeared on the other side of the circle: Yoko Ono. No such luck this time, but the fall colours were exquisite. And the Alice statuary (http://www.centralparknyc.org/virtualpark/thegreatlawn/aliceinwonderland) was strangely moving, the mushrooms linking nicely to the hallucinogenic fuel that drove so much of my favourite music way back then.

At the nearby Tavern on the Green, on my way, I had come across something that reminded me of this year’s 800-pound gorilla (see previous entry), all the tune of Imagine played in the most eggregiously schmalzy way. Later in the day, Sam and I also met up with a couple of TV people planning a series on sustainability pioneers, which would be useful if it came off.


Green gorilla


Blowing in the wind


Tried to catch falling leaves, but failed …


It’s 26 years …


Last of the fall colours


Not far removed from the hat I wore the other evening …


Alice 2


Hatter 2 – with Dormouse

800-POUND GORILLA IN NEW YORK

Arrived in New York a couple of hours ago, to pouring rain. Yellow cabbed to hotel, where I have been trying to do justice to my role as guest editor of an upcoming issue of marketer, which they are dedicating to the triple bottom line and sustainability. In my main article, I note that at a World Economic Forum meeting earlier in the year one of the WEF people had said that the 800-pound gorilla looming in corporate boardrooms this year has been the issue of sustainability. Seems appropriate to recall in the city of King Kong.

Sunday, November 12, 2006

BLUE MAN FALLING

Racing to get ready to fly to New York, but one thing I had to do before heading off was to write a congratulatory note to Frank Barnard, author of Blue Man Falling. Finished this extraordinary novel yesterday morning, and can’t wait to re-read. Covers the RAF’s campaign in France before the retreat across the Channel and the Battle of Britain. One of Barnard’s references was a copy of a book first published in 1941, Fighter Pilot: A Personal Record of the Battle of France. The author was the late Paul Richey, a member of No. 1 squadron – with which my father Tim also flew. Sent him a copy of Blue Man yesterday via Amazon, such a wonderful service. Talking to my mother, Pat, yesterday, she recalled that when they saw Richey last he was late – his pet swan was ill.

The other reason I am interested to engage Barnard is that he features the sinking of the Lancastria towards the end of his book, which I covered in my blog of November 23, 2005. He has Do-17s sinking the ship and escaping, whereas I had understood a Heinkel 111 was involved – and that Flt Sgt Fred Berry, who later saved Tim’s life, had been awarded the DFM partly on the basis that he had shot down the bomber that sank the old Cunard liner. In the midst of such chaos, it must have been very difficult to keep track of who did what to whom, but I’d like to ensure my facts are broadly correct …

Saturday, November 11, 2006

REVIVING BRAND AMERICA

Filed retrospectively on November 13, after reading a letter in the Financial Times in New York under the title: ‘Bush united the world.’ John Arndt from San Anselmo, California, noted that “Many underestimate how successful President George W. Bush was as a uniter. He succeeded in uniting practically the whole world against him!”

Elaine and I had a delightful dinner this evening with Doug and Margot Miller, he of GlobeScan, and Peter Kinder of KLD. At Whits, just off Kensington High Street. One of the areas of discussion, inevitably, was the potential longer-term impact of the Democrat victories in the US Senate and House of Representatives. And one of the eddies in that conversation revolved around the question of how long it would take for the US to reclaim its pre-Bush 2 position in the world, rebuild its tarnished global brand and recover at least some of the soft power lost in the process.

We reflected on companies like Nike and Shell, where top management eventually admitted some degree of fault as a necessary first step to the recovery process. Phil Knight of Nike may have taken a while to get there, but when he recently noted in a foreword to a Nike report that “yours truly” had been responsible for among other things misreading the runes, my phrase, it was a major step forward. It’s virtually impossible to imagine George W., or Tony Blair for that matter, accepting real fault and culpability, but perhaps even here we should say ‘never say never …’

Friday, November 10, 2006

BLOGGER APOLOGISES

Well not really, but my silence for over a week has been because of Blogger problems, which they prefer to leave to users to sort out. Only a technical wizard, or someone with hours of free time on their hands, could resolve. Thanks to the wizard Craig (Ray) for sorting, and as soon as I can find an alternative to Blogger I will switch.

WILD LAW

First thing I see as I leave the house this morning, on my way to Victoria to catch the train to Brighton, is that someone has taken a hammer to our car – with the result that the bonnet has a hole in it worthy of a cannon-shell strike.

Once on the train, I was poring over the bios of the speakers of the conference I was to chair later in the day at the University of Brighton. Organised by the UK Environmental Law Association (UKELA: http://www.ukela.org), the Environmental Law Foundation (ELF: http://www.elflaw.org) and The Gaia Foundation (http://www.gaiafoundation.org), the event was due to spotlight the ‘Wild Law’ movement, led by Cormac Cullinan. Read his fascinating book, Wild Law: A Manifesto for Earth Justice (Green Books, 2003), as the train rattled south.

Suddenly, a small, dark-haired girl (she turned out to be Romanian) erupted in the opposite seat and asked me, in broken English, what colour my shoes were? What colour was my front door? And what colour my garden? When I asked how old she was, she replied 7. Then she asked me how old I was. When I asked her to guess, she frowned and suggested 8. Then she pointed to a photograph of Satish Kumar, one of the speakers whose bios I was poring over, and asked who he was?

How do you explain someone who at the age of 9, just two years older than my earnest neighbour, had joined the wandering brotherhood of Jain monks, subsequently leaving in his late teens to join India’s land reform movement, then walked 8,000 miles from India to America to meet Bertrand Russell and join the anti-nuclear-weapons movement, handing out tea to world leaders on his way across to London? And, if my memory serves, at the suggestion of women in a weapons factory he had met in Russia, encouraging those leaders he did get to see to brew up a pot before they brewed up the planet? I had missed this year’s fortieth anniversary celebration of Resurgence magazine, which Satish has edited since the early 1970s, because I was in Australia, but hold it and him in great affection. The fortieth anniversay edition of Resurgence (September/October 2006) carried an article of mine on the evolution of the relevant business agendas. Apart from Cormac, other speakers included Norman Baker, who chairs the All Party Environment Group, and Begonia Filgueira of Gaia Law. One of Satish’s lines that sticks with me is, “Let all isms become wasms.” Another: “Long live the worm.”

Also met up before the conference with Fiona Byrne, after many years. Fiona was SustainAbility’s first employee way back in the 1980s, when we were still based at our home in Barnes, and now lives in Brighton with her daughter. Reminded me of just how long we have been hoeing this particular furrow.

At the end of the day, four of us travelled back on the train to London, including Satish and Ed Posey of The Gaia Foundation. Wonderful conversation, palely captured in the somewhat speed-blurred photos below. Alighted from the train at Clapham Junction and looped back to Barnes station. Arrived home to find that Hania had just called in from Madrid (we didn’t even know she was there) to say that she had had her purse and credit cards stolen. Odd to be discussing how to evolve systems of Earth-focused jurisprudence when the waters of criminality lap all around.


Ed and Satish 1


Ed and Satish 2


Ed and Satish 3

Thursday, November 09, 2006

TOMORROW’S VALUE LAUNCH

Today, we launched our latest report, Tomorrow’s Value, at parallel events in London and New York. This is SustainAbility’s fourth international benchmark of corporate sustainability reporting, once again developed in partnership with the United Nations Environment Programme (UNEP) and Standard & Poor’s. This year we introduce a revised methodology, developed in close consultation with experts and leading corporate reporters, and — in line with our sense that the focus also needs to shift beyond disclosure and reporting to communication — we have adopted a portfolio approach. Tomorrow’s Value is the flagship document in a suite of publications that will explore wider aspects of reporting, including communication with financial analysts and the innovation agenda.

I chaired the London event, hosted by Standard & Poor’s in Canary Wharf. Free, downloadable copies of the report are available from http://www.sustainability.com/insight/research-article.asp?id=865, together with a podcast version of highlights of the launch session – and another in which I interview Matt Loose, who ran the 2006 Global Reporters benchmark survey, on the findings. The photos, taken at the reception afterwards, show Sasha Silver of Credit Suisse Securities and Monica Araya, both of whom went through Yale – where Monica organised the event I spoke at (see October 1, 2005 entry). JP Renaut was one of our interns on the Global Reporters project and has since joined the Core Team.

Me, Sasha Silver, JP Renaut

November 2004

John Elkington · 30 November 2004 · Leave a Comment

Tuesday, November 30, 2004

FROM PARIS TO PYGMIES

Still cut off by BT. Am in Paris with Nick Robinson for the French launch of Risk & Opportunity, working alongside Utopies. Unbelievable morning sunshine glittering off the gilded domes of the city, particularly the Musee de lArmee, which is just around the corner from the Ministry where our launch was held – and blazing from buildings and columns as the taxi flashes across the Place de la Concorde.

Take the Eurostar back to London, where I am due to take part in a multistakeholder event at the Department of Trade & Industry, hosted by CSR Minister Nigel Griffiths. Am part of a panel with Nigel, Sara Parkin of Forum for the Future and Ian Russell, chief executive of ScottishPower.

Then chair the discussion session, at the end of which I spot Bob Worcester of MORI in the audience and invite him to take my slot on the podium to do a summing up. He does wonderfully well and, though some thought it was a set-up, it was really on of those spur-of-the-moment jollities. Explain to the audience that one of my New Years Resolutions is to let others do the work, wherever possible, though there was serious intent: the event was a bit too stage managed for a real stakeholder dialogue, so I was trying to pull different voices into the conversation.

Next, walk across Westminster Bridge, trundling my bags, to the Shell Centre for the first (and apparently the last in the present form) Shell Chairmans Christmas party hosted by Jeroen van der Veer. Stop by the London Aquarium to take a photo of the extraordinary car-converted-into-a-fish-tank.

As Elaine and I stroll back through Waterloo Station after the party, we bump into Phil Agland a colleague in the Earthlife days of the mid-1980s, a film-maker who has made wonderful TV series on the Cameroonian rainforest (Korup), the Baka Pygmies and a Chinese city (Beyond the Clouds), plus a rendering of Thomas Hardys The Woodlanders. We hadnt seen him since the premiere of that film. Wonderful case of serendipity.

Then, having missed our train, we were walking back to find a new one when we saw Nick Hildyard of The Corner House, a long-standing friend, who was seeing off a couple of Sudanese anti-diamond-industry campaigners. Among other things, he told me he had filed suit earlier in the day against the ECGD, whose advisory council I sit on. What a day!

Thursday, November 25, 2004

?WHAT IF!

Still cut off by BT. Busy morning in the office, then across with Yasmin (Crowther) to McKinseys offices at 1 Jermyn Street for a meeting of the Harvard Business School Alumni Club, where I was due to be the main feature. The event, organised by Daniela Barone Soares of Save the Children, resulted in an energetic discussion and a roiling series of conversations afterwards, with among others a number of current and would-be social entrepreneurs.

Then on with Yasmin to ?What If!, the innovation company based here in London, and in Manchester, New York and Sydney. We are talking to Kris Murrin about developing a process to help leapfrog SustainAbility into a new way of operating by the time we (hopefully) hit our twentieth anniversary in 2007.

Among the reasons we are interested in them: they were recently listed by the Financial Times as No 1 in the Best Place to Work for in the UK competition; and they are interested in supporting social entrepreneurs, as they have in helping launch the Belu bottled water brand, which generates funds to pay for clean water in developing world communities.

Then across to Regent Street to meet Hania and wander agog around the new Apple store there. Centred around a great glass staircase, the store is a virtual heaven on earth for the Apple-minded, Hania and I among them. What looks like a full moon this evening and, as ever, I feel revived. Home to find an amazing programme on BBC 2: a portrait of the wildlife and landscape of the Mississippi through the eyes of River Rat Kenny Sawley. Outstanding, numinous. Had me in tears at times. And then Gaia arrives back from Edinburgh. A red-letter day.

Wednesday, November 24, 2004

PACKAGING, BHOPAL AND NATASHA KAPLINKSY

A somewhat convoluted day and also finally discover that my ability to connect to the Net and broadband from my Mac at home is because BT have cut off the line. They had been sending bills to an old SustainAbility address and our accounts people hadnt noticed that. But dealing with BT is like dealing with a vast, emotionless robot, a Kafka-esque maze of dial this number and dial that but get used to being ignored whichever number you dial.

Started with a keynote speech at a conference organised by INCEPEN and the Packaging Federation. Among the people I met was Robert Opie, who founded Britains first museum of advertising and packaging, in Gloucester. Now it is moving to Londons Notting Hill and, he tells me, will focus more on environmental and sustainability aspects of the packaging story.

Then back to SustainAbility for the tail-end of an editorial meeting for the next issue of our newsletter, Radar. Then a couple of campaigners involved in campaigning for justice for the victims of the 1984 Bhopal disaster in India came in to discuss our impending report on liability regimes, which Geoff Lye has mainly authored, and which contains a case study on Dow Chemical which took over Union Carbides Bhopal assets.

The race back to Barnes to install myself in a black tie outfit which I loathe and head off to Thorpe Park, via the M4 and M25 and what seemed like endless traffic jams caused by a crash in Richmond and huge roadworks on the M25. Arrive simultaneously with Graham Tubb, Head of Sustainable Development at SEEDA (South East England Development Agency), who kindly ushers me in. Once inside the Dome, full of Disney-style giant fossils and writhing octopus tentacles, I gave another keynote to kick off the 2004 Sustainable Business Awards for the South East awards ceremony organised by SEEDA.

At dinner, find myself sitting between Kit Oliver, who first dreamed up the award scheme and chairs the judging panel, and BBC Breakfast News presenter Natasha Kaplinsky. Enjoyed them both tremendously – and found the evening tremendously energising.

One of the award winners (in fact, they won three awards) was CottonBottoms, founded by Joanne Freer to manufacture and distribute cotton nappies and to provide a nappy laundry service. Boots, Woolworths Big W and John Lewis now all supply the companys products. The significance of what CottonBottoms is trying to do is underscored by the fact that in 2003 alone 6.8 million disposable nappies were landfilled in the UK each day. And the approach avoids around a tonne of waste being landfilled for each child using real nappies.

As I mentioned to Joanne at the end of the event, our 1988 book The Green Consumer Guide had looked at the nappy issue and concluded that there wasnt (at that point) much to choose between disposable and non-disposable nappies. One reason: at that stage, nappies had to be boiled and a fair amount of detergent and/or bleach used. The increasing use of laundry services helps address those issues.

In parentheses, its interesting to note that when Gaia was born in 1977 she inherited Elaines huge, designed to last forever cotton nappies. We switched to disposables later, because of the sheer damned nuisance of all the soaking and boiling. Then I spent a merry Christmas evening, with snow falling, unblocking the drains because we had flushed the disposables and clogged the sewers.

Sunday, November 21, 2004

LES PAUL

On my way back from a day spent at the office yesterday with the board of trustees of the Business & Human Rights Resource Centre, I dropped into Waterstones and Virgin in Piccadilly. Bought a number of CDs, including albums by the likes of Bill Haley & The Comets, Link Wray, Les Negresses Vertes and – on an impulse – Les Paul’s ‘The Complete Trios-Plus (1936-1947)’. Know Les Paul from his guitars for Gibson, but hadn’t realised what an extraordinary guitarist he was/is. Love his tracks with Georgia White and with Bing Crosby.

Looked him up on Google and found that not only is he still alive, but still plays in public. According to Associated Press and Yahoo News, he “can use only his left thumb and pinkie [little finger] to perform at his weekly nightclub gigs in New York. The 89-year-old takes no medication for his painful arthritis and permanent injuries from a car accident 56 years ago, because it exacerbates his ulcers. But twice every Monday night, the renowned musician also known for his innovations on the solid-body electric guitar and multitrack recording gets on stage with his trio at the Iridium Jazz Club.”

The Rock and Roll Hall of Fame and Museum in Cleveland opened a Les Paul exhibit in March. Born Lester William Polfuss, over the past three decades, Paul has won various awards, including a Grammy with Chet Atkins for best country instrumental performance. In 1998, he was inducted into the Rock and Roll Hall of Fame and in September he won a lifetime achievement award at the Emmys.

Iridium, hopefully, here I come.

Tuesday, November 16, 2004

SAP RISES IN EAST BERLIN

Berlin. Taxi from Tegel airport drops me a block or so from the front door of software-maker SAPs front door, which gives me an opportunity to see what a contrast their modern office block makes with the surrounding dereliction of the old East Berlin. In town to do a panel session, hosted by SAP, on the results of SustainAbilitys Gearing Up report for the UN Global Compact and, in particular, to focus on the issue of corruption.

Moderated by author and journalist Susan Stern, the panel includes Catherine Volz (Chief, Treaty and Legal Affairs Branch, UN Office on Drugs and Crime, Vienna), Peter Eigen (Chairman, Transparency International, Berlin), Michael Buersch (Member of German Bundestag, Berlin, and Chairman of the Parliamentary Study Commission on the Future of Social Civic Participation), Pierre-Christian Soccoja (Executive Director, Service Control de Prevention de la Corruption, Paris) and Chris Sorek (Senior VP Public Communications, SAP, Walldorf).

The event, aimed at German corporate members of the Global Compact and of Transparency International, academics, the media and other stakeholders, is lively and prompts a good discussion. The scale of the problem in countries like Russia was underscored by several speakers, however. Having had my PC temporarily taken over by a swarm of viruses and pop-up ads while in Brazil, that is the image that comes to mind now when I think of corruption: demands for bribes at every step. We heard that even getting permission to build an apartment block in Russia takes 127 permits, involving 127 bribes.

Whatever the figures, the syndrome can only be an intense drag on the health of the economy and on the ability of ordinary citizens to think and act in the interests of the longer term.

Stay at the Westin Berlin and find myself looking straight down on the VW building where I spoke earlier in the year.

Thursday, November 11, 2004

INSTITUTO ETHOS

Spent much of the day with Instituto Ethos, a leading Brazilian CSR organisation which SustainAbility has worked with on a couple of projects. Its 907 company members account for annual revenues of approximately 30% of the Brazilian GDP and employ roughly 1.2 million people. Their main characteristic, Ethos says, is “their interest in establishing ethical patterns for the relationship with employees, customers, suppliers, community, shareholders, public power, and the environment.”

Chaired by Oded Grajew, the person who conceived the Social World Forum and a member of the Global Compacts Advisory Council, Instituto Ethos has also recently launched UniEthos, a ‘CSR university’ for Brazil. Meet some of those involved. Then out to the airport, for Iberia, Madrid and London.


UniEthos (©JE)

DYLAN’S CHRONICLES

Read Bob Dylan’s book Chronicles on the flight back from Brazil, given to me shortly before I left by Steve Warshal. He and I have been a couple of times recently to see Dylan play – and, though my ears tend to ring for days after, the man and the music are pretty much part of my DNA. Facinating to read about his own influences – and about the process of re-invention he put himself through. Time for me to do the same?

Tuesday, November 09, 2004

FABIO FELDMANN

Spent the day with ABN Amro Real, doing two sessions, first with CSR people and then with senior management. Very impressive bunch of people – and clearly committed to the sustainability cause.

In the evening, across to dinner with Fabio Feldmann and friends. In October 2000, Fabio was appointed the Executive Secretary of the Brazilian Climate Forum, and was also Special Advisor to the President for the World Summit on Sustainable Development (WSSD) meeting preparatory process in Brazil. Before that, in 1994, he was appointed State Secretary for the environment of São Paulo, leaving office in 1998. He coordinated the group that wrote the chapter on the environment in the Constitution passed in 1988. Like Julia (Hailes) and I, he holds UNEP’s Global 500 award.

Monday, November 08, 2004

NATURA

Spend the day with Natura, the hugely successful Brazilian cosmetics company, an hour’s drive from the city. Do two 1.5 hour sessions during the day with different audiences, either side of a lunch with senior management, including: Antonio Luiz da Cunha Seabra (Board Member and Founder Chairman); Guilherme Peirão Leal (current Chairman and Board Member); and Pedro Luiz Barreiros Passos (Board Member and CEO).

Natura came sixteenth in SustainAbility’s latest benchmark survey of corporate sustainability reporting, an extraordinary achievement. As the photos below show, the company’s NQ is both dramatic and beautiful, overlooking an extensive bowl of forest. Then in the evening, dinner with several Natura people at Carlota’s, run by chef Carla Pernambuco. Great wine: Case Silva 2003, from Chile.

One of the many great things about the visit to Natura was seeing an example of Brazil’s national tree, Caesalpini aechinata, commonly known as ‘pau brasil’ (www.globaltrees.org/reso_tree.asp?id=25). The tree gave its name to the country.

Sadly, years of harvesting of the Atlantic Coastal Forest have reduced the species to the verge of extinction. Exploitation still continues, however, because the tree’s extremely dense hardwood is ideal for making bows for stringed musical instruments. It was also long used to produce red ink – an ironic link to the ecological its felling has caused. Tried its fruit: delicious.


Part of Natura’s HQ (©JE)


Natura vista 1 (©JE)


Natura vista 2 (©JE)


Inside view (©JE)


In the Hall of Mirrors (©JE)


Darkest tree is Pau Brasil (©JE)


Waiting (©JE)

Sunday, November 07, 2004

NO MAN’S LAND IN SAO PAULO

Nelmara Arbex of Natura picked me up from the hotel and took me to lunch and then to the São Paulo’s 26th Biennial art exhibition, held in 25,000 square metres of exhibition space on three floors of the Ciccillo Matarazzo Pavilion, Parque do Ibirapuera. The theme: Território Livre. In English, apparently, that’s ‘Image Smugglers in a Free Territory’. The concept stems from the notion of no man’s land, geographically, politically, socially and aesthetically – with art defying the boundaries of reality.

Among the wonders: a giant spider by Louise Bourgeois and a huge plane made from all the sharp objects we aren’t allowed to take into the skies these days. As we walked back through the park, dropping off to suck on a coconut on the way, my eye was taken by a 10-seater bike at a cycle rental stall. Perfect locomotion for a crowded world.


Spider by Louise Bourgeois (©JE)


Memorial to extinction of passenger pigeons (©JE)


Giant plane made out of … (©JE)


… all the sharp things we can’t take on plaes today (©JE)


Nelmara Arbex (©JE)


Bike for an increasingly crowded world (©JE)

ECONOMIST ON RISK & OPPORTUNITY

The Economist ran a nice article and leader on SustainAbility’s latest report, Risk & Opportunity, in last week’s edition.

The leader, which is premium content, is at:

www.economist.com/business/displayStory.cfm?Story_id=3353315

The article, which is freely available, is at:

www.economist.com/business/displayStory.cfm?Story_id=3364578

Saturday, November 06, 2004

THE SOCIAL CAPITAL MARKET

Chaired the final plenary session of the Schwab Foundation summit early this afternoon. The focus was on what financial and development institutions can do to support social entrepreneurship.

The panel were: David de Ferranti (Vice President for Latin America and the Caribbean, World Bank), David Horn (Managing Director, Private Wealth Management, Morgan Stanley), Jan Piercy (Shorebank, one of the first US regulated banks to embrace sustainable development goals), Alvaro Augusto Vidigal (President, Banco Paulista, and Head of BOVESPA’s – they are the Sao Paulo Stock Exchange – social investment market), Youssef Dib (Global Coordinator, Private Wealth Management, BNParaibas) and Peter Blom (CEO, Triodos Bank).

A very enjoyable session, with real energy. Then by car to Sao Paulo, with Thais Corral, who runs REDEH (Rede de Desenvolvimento Humano), then out to dinner with Thais and Fabio Feldmann (see subsequent entry).

Friday, November 05, 2004

GILBERTO GIL

Second day of the conference – and I chair a session on the potential of mergers & acquisitions in the field of social enterprise, then report back to the plenary. Vigorous discussion, but most of the entrepreneurs find it hard to see how M&A approaches could help, or at least do so without inolving the sacrifice of their values. But towards the end of the session, a number of speakers give examples of how mergers have worked in the worlds of social enterprise.

In the evening, there’s ‘Brazil Night’. We are serenaded by Gilberto Gil, one of the founders of the ‘Tropicalia’ movement in the 1960s. His first album in 1967 helped win him great popularity, but then he and Caetano Veloso were exiled from Brazil by the military regime. Returning to Brazil in 1972, Gil not only continued to build his musical reputation but also emerged as an energetic political and environmental activist – and was appointed Brazil’s Minister of Culture by President Lula, a role he continues to play.

Finding myself at Gil’s table, we talk about guitars: one of his first instruments was an accordion – and he later tranposed his accordion style to the guitar. Then the evening rages on with an extended performance from one of the samba schools. [Later addition: Because of my ankle, I don’t dance – and on the next day am repeatedly chastised for my failure to do so by folk who had invited me to take to the floor. An extraordinary example was set by one of the social entrepreneurs who took the floor in his wheelchair and executed the most amazing gyrations in the midst of the samba dancers.]


Gilberto Gil (©JE)

Thursday, November 04, 2004

BIRDSONG WITH HAMMERS

Arrived in Campinas, Brazil, yesterday morning. The noise outside my window in the Royal Palm Plaza is more or less what you’d expect of any emerging economy: birdsong, overlaid with frantic hammering and sawing, against the backdrop of distant traffic. Am here for the ‘How Big Can Small Get?’ annual summit of the Schwab Foundation for Social Entrepreneurship. And because of recent changes at the World Economic Forum, I have been asked to chair an additional session tomorrow – on the theme of what we can learn from scaling in different growth models, which is pretty much core to the event’s theme and an area we are increasingly pondering at SustainAbility.

Monday, November 01, 2004

RISK & OPPORTUNITY LAUNCHED AT S&P

Frenetic day, then across with much of the SustainAbility team to Standard & Poor’s HQ in Docklands for the launch of Risk & Opportunity. Energetic event, though the acoustics in the vast atrium left a little to be desired. Powerful reverb.

One difficult question in the discussion period focused on why British American Tobacco (BAT) appears in our Top 10, given that their products kill people? Question came from the anti-smoking group ASH.

My answer was that, while we don’t work with the tobacco industry, despite frequent requests to do so, I feel that our benchmarking work should cover all sectors and all relevant companies. provided the data are publicly available, campaigning groups and other actors can then bring better informed pressure to bear on offending industries – as ASH did with BAT’s first social report, which they reverse engineered to produce and publish statistics on how many deaths it took BAT to make each million pounds – or whatever – of revenue.

Next: Nick (Robinson) and Peter (Zollinger) area heading off to Seattle to launch the report at an event hosted by Starbucks, then come Berlin and Paris.


Some of the participants at the launch (©JE)

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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