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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Ganesh in Bloomsbury

John Elkington · 29 June 2008 · Leave a Comment

Ganesh carving from Nepal Ganesh carving from Nepal

Some inventors and innovators have claimed to be under divine inspiration when making their breakthroughs.  Among five gods of invention flagged up in The Observer Book of Invention, that came free with today’s paper, is Ganesh – the elephant-headed god who Hindus see as the harbinger of success, prosperity and wisdom.  He is known for putting obstacles in front of those who need slowing down and for removing them ahead of people who need speeding up – and celebrated as a champion of new ventures. 

Given the fact that The Elephant Family preceded us in the new Volans Ventures offices in Bloomsbury Place, and that the garden contains two wonderful elephant head sculptures, I choose to take this as a reassuring portent – just as I take the sight of herons on the Thames or Barnes Pond in the same vein. It would be different if I were a fish farmer or fancier: twice in the past week I have met people who have had koi carp or similar stripped from their prized fish-ponds by extraordinarily cunning herons. 

One of the other gods of invention spotlighted was Thoth, generally thought to sport the head of an ibis, so not that far removed from a heron.  He was seen as the author of all works on science, religion, philosophy and magic, so it may be worth trying to get him on our side, too.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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