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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Maiden Castle

John Elkington · 31 August 2008 · Leave a Comment

Grazing      

Finally realised a childhood dream of making my way up Maiden Castle.  We walked around the ramparts in a haze, but the experience was spellbinding.  Several times we bumped into a delightful couple, once by the pit that held a series of much-the-worse-for-wear skeletons that Sir Mortimer Wheeler dubbed long-ago war victims.  Whatever the truth, there was a sense of generations of lives lived out here, through thick and thin, and the spearpoint found in one spine was graphic evidence of the distress caused by the Romans turning up in the neighbourhood.  In the distance, Poundbury shimmered through the haze, like something out of that old TV series, The Prisoner.

        Elaine on ramparts Elaine on ramparts   Elaine on path down Elaine on path down

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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