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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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The Humpback’s back

John Elkington · 12 August 2008 · Leave a Comment

   

When I came into the environmental movement in the 1960s, the emblem of what we are losing that meant most to me was the humpback whale.  Later, in the 1980s, I played The Songs of the Humpback Whale – which I had bought way back in 1970 – to Gaia and Hania in the dark when they were very young, songs recorded by Dr Roger Payne.  For more on all of this, see Wikipedia entry.  Today, happily, The Times reports that humpback numbers are back up to around 40,000, suggesting that the magnificent creatures have managed to haul themselves back from the edge of the precipice.  But climate change, by impact ingthe evailability of food, particularly krill, could still reverse the process.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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