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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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ACME Climate Mischief

John Elkington · 17 September 2008 · Leave a Comment

Quite a day, kicking off with a film crew arriving at Volans to grill me on sustainable cities, then a trip across to Accenture, then a Tube trip back during which I spotted one of the posters for the new ACME Climate Action campaign launched by Provokateur, then several other meetings, then a session at SustainAbility on Brazil, then on with Charmian (Love) to an event at Home House to celebrate the launch of the ACME campaign – and accompanying book published by Fourth Estate.  Also profiled at the event was the new TAP campaign for tap water.  Nice to catch up with Josh Blackburn, agent provokateur, and a bunch of other mischief makers.  

Walked back to Hyde Park Corner, where I made my way down to the Tube platform, at which point Serendipity swung into action once again when I spotted someone with a TAP brochure and said hello.  Turned out to be Tom Pakenham, Chief Executive of Green Tomato Cars – someone I had planned to chase down (or is it up?) for a while.  When I looked at his card more closely when i got home, I was beside myself to see they’re housed at Serendib House!

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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