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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Gaia’s favourite ad – and probably mine, too

John Elkington · 13 September 2008 · Leave a Comment

Yesterday I sent Gaia and Hania a link to a delightful video a Brazilian friend had sent me – and Gaia replied today with a link to her favourite ad, which I agree is quite wonderful.  It may be for Smirnoff, and God knows how many of their bottles have ended up beneath the waves, but it’s breath-taking to watch and raises the odd issue in terms of how we treat our seas and oceans.  Watch the ad here.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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