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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Cursing in Church

John Elkington · 16 October 2008 · Leave a Comment

  The view from Taylor's The full Moon seen from Taylor’s

As the financial crisis continued to deepen, I flew to Porto, Portugal, on Tuesday, to do a keynote address at an Organic Exchange conference on opportunities to use organic approaches to strengthen sustainability, resource and investment strategies.  The focus of Organic Exchange, which involves companies like C&A, Nike and Patagonia, is on organic cotton.

One highlight of the two-day visit was dinner with a small group of people near the old iron bridge across the Douro, hosted by Jill Dumain of Patagonia; the other a dinner with pretty much all the participants at Taylor’s, with spectacular views over Porto – and a full moon hanging in the sky (see photo above).  Wonderful evening sandwiched between Rebecca Calahan Klein of Organic Exchange and Marci Zaroff of Under the Canopy.

The keynote seemed to go very well, with a couple of companies telling me that they had (independently) called or emailed their CEOs to suggest I did a similar speech for them.  That said, I did provoke one participant to protest that I was “cursing in church” when I imagined a future in which demographic pressures – with a global population rising towards 9-10 billion – drove a process by which elements of the organic movement hybridised with aspects of the genetic engineering world.  But then others came up afterwards and said they could easily imagine this happening, as safer GM methods were used to boost the water efficiency of cotton plants – though, admittedly, the definitions of organic would need to change for this to become possible. 

  This bridge is a bit of a blur - because I didn't want to flash This bridge is a bit of a blur – because I didn’t want to flash Crossing the bridge en route to Taylor's Crossing the bridge en route to Taylor’s   Walking down Taylor's Walking down to Taylor’s   Barrels of port Barrels of port   Walking back afterwards Walking back afterwards

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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