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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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If current trends continue …

John Elkington · 12 December 2008 · Leave a Comment

Rupert and audience Rupert and audience (Sam Lakha)

Fish on the menu today.  Rupert Howes of the Marine Stewardship Council came in to do a lunch-time session with team members from Volans and SustainAbility.  MSC have made extraordinary progress in recent years, but the scale of the challenges the world faces is horrendous. Rupert described the collapse of oceanic fisheries as second only to climate change in terms of global importance.  Very lively session.  Rupert, who I first met when he was at Forum for the Future, is an inspirational leader and speaker — we could have continued for much of the day.  Had to apologise early on about my blinking eye: post-op tic rather than my trying to send significant signals.

Global fisheries trending towards collapse Global fisheries trending towards collapse (Sam Lakha)   Later in the day, talking to Environmental Defense: Charmian, me, Alejandro Later in the day, talking to Environmental Defense: Charmian, me, Alejandro (Sam Lakha)

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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