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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Skoll

John Elkington · 27 March 2009 · Leave a Comment

With Jeroo Billimoria in the Sheldonian Theatre With Jeroo Billimoria in the Sheldonian Theatre

Several members of the Volans team spent 2-3 energetic days at the Skoll World Forum in Oxford this week – Alejandro (Litovsky), Charmian (Love), Sam (Lakha) and I, with Geoff (Lye) dropping in for the session I moderated on sustainable transport and electric vehicles. The focus of my ‘Evergreen’ session was on scaling, exploring the macro level of change. My panelists were Nancy Kete of EMBARQ, Josh Steinmann of Better Place, Peter Head of Arup and Ion Yadigaroglu of Capricorn Investment Group.  A great panel.

I also did a session on the first day with the social entrepreneurs, introducing them to some of the thinking on The Phoenix Economy. A number of entrepreneurs have already asked us to brief their boards and trustees on our conclusions and recommendations.  

Had planned to blog while there, but the pace was too frenetic – and now that I’m home, I’m packing for San Francisco. The overall mood of the Forum was typically upbeat, exemplified by a great set by KT Tunstall, who I hadn’t heard before and who did a version of ‘Black Horse & The Cherry Tree‘, but with a sense of darkening clouds as a backdrop. My suggestion that the economic downturn could cause social problems many orders of magnitude greater than the capacity of current social enterprises to counter went unremarked, but it’s bound to be true.

One key question is how fast we can organise ourselves to influence politicians and public policy-makers, to ensure a greater proportion of any bail-out packages go to enterprises that are creating value for the twenty-first century rather than providing life-support for those that did so in the last century. Another surrounds the pathways to scale that will take at least some of the solutions on display here to the point where they become endemic.

My own sense is that we will return to Oxford in 2010 with plenty of new entrepreneurial activity to report and celebrate, but in a profoundly chastened mood. More on the 2009 Forum from their website. 

Jeff Skoll with piggy bank Jeff Skoll with piggy bank: Jeroo and I nudged each other because she features piggy banks, too KT Tunstall KT Tunstall serenades Sam and Green Pages Sam and Green Pages: what goes around … we did a version in 1987

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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