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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Spawn

John Elkington · 15 March 2009 · Leave a Comment

Blue sky Blue sky Spawn 1 Spawn 1 Spawn 2 Spawn 2  

Up early and as we walked I said to Elaine that this felt like spawn weather.  Sound of woodpeckers singing and hammering away in the trees.  Brilliant green cascades of parakeets.  Sly jackdaws. A biplane soaring over the deer, radio-controlled. Then we found great clumps of frog spawn, though someone – or something – had been fishing some out, since there were long skeins of eggs streaked across a log near the bank, drying out. I sluiced them all back into the water. A powerful sense of connection to what got me started in this space way back in the 1950s. Meanwhile my Uncle Paul says that all the frogs this year in his area of Cumbria are male.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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