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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Eeliad

John Elkington · 25 April 2009 · Leave a Comment

Grisly fact in The Times today, which says that the population of European eels is now at 5% of levels recorded as recently as the 1970s.  Given their role in tripping me into environmentalism in the 1950s, the news was particularly shocking.  And the story of a tagged eel’s 1,200 odyssey is extraordinary. The data on the recovered tag that had plotted the eel’s journey from Sweden towards the distant Sargasso Sea suggest that it was eventually eaten by a shark west of the Shetlands, then excreted – at which point the tag was probably eaten by a gull and then re-excreted.  Finally, it washed up on the shore, where a passer-by found it.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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