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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Solar Energy Pioneer

John Elkington · 30 May 2009 · Leave a Comment

Shadow shot Shadow shot

A slight double-take when an EDF promotional flyer came through the letterbox this morning, shown above right. Given that 17 books – including 1984’s Sun Traps: The Renewable Energy Revolution (Pelican Books) – and SustainAbility were all conceived and incubated in our smallish Barnes home, I have sometimes thought of putting a green plaque on the back wall of the house, to commemorate all the people who have been part of the extraordinary journey. Will certainly give EDF a call, but unsure whether we’ll get to the point of installing solar panels just yet. Builders have been a constant here over the decades – and Elaine is always nervous about giving them another foothold in our lives.

 

 

 

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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