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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Back from Brazil

John Elkington · 18 June 2009 · Leave a Comment

Flew in from Sao Paulo this afternoon, via TAM, after a few days at the annual Instituto Ethos conference on corporate social responsibility. I did a panel session yesterday, chaired by Simon Zadek of AccountAbility and also featuring Fernando Martins of Grupo Santander and Ricardo Henriques, advisor to the President of BNDES, the Brazilian Development Bank. Our session was enitled: ‘Global Crisis: Can a new financial system drive the economy towards a sustainable society?’ My central question was whether the government-moderated economic crisis will be enough to spur transformative changes in our basic economic model – too early to say, but sadly maybe not. Then a very interesting meeting with several people from Braskem. The previous evening, took part in a wonderful dinner with the members of the International Board of Ethos.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

Contact

john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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