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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Living North Sea Initiative

John Elkington · 11 June 2009 · Leave a Comment

Shocked to see the graphic illustration of the precipitous collapse of spawning cod stocks in the North Sea in the Financial Times Magazine for June 6-7, which had been hanging around in a stack of unread magazines due to my recent travel.  One of the triggers for the piece was the new film, The End of the Line: Imagine a Worth Without Fish.  Linked to Charles Clover’s book of the same name.

Flew up to Aberdeen this morning, to join some colleagues from IMSA – including one who was part of the Greenpeace boarding party on the Brent Spar – to talk to people in the oil and gas platform decommissioning business.  The project, the ‘Living North Sea Initiative’, is still under wraps, but has great potential at a time when the North Sea seems to be in continuing decline, despite a spate of government-sponsored efforts to turn the tide.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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