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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Virgin Morning

John Elkington · 6 July 2009 · Leave a Comment

VIrgin mural 1 VIrgin mural 1, with Homo volans at join between walls Virgin mural 2 Virgin mural 2 – and again Virgin mural 3 Virgin mural 3 Virgin Galactic bike Virgin Galactic bike

Virgin bike logo - with Homo volans at bottom

Virgin bike logo – with Homo volans at bottom

Spent the morning with Ale at Virgin Unite’s offices in Brook Green, talking with a team from Concordia 21. As I was coming in by bus over Hammersmith Bridge, I saw the most perfect heron, standing on a tiny island, its reflection stretching away on the water. Then, as Ale and I walked to the meeting, we passed Phoenix Lodge – and I mentioned that one possible model for the original phoenix was the giant heron of southern Egypt. Then, as we walked into the Virgin reception, I saw the mural showing Homo volans – and later, as we left, we passed a Virgin Galactic motorbike that had an wonderfully elegant rendition of Homo volans through to Burt Rutan’s SpaceShip One. Quite a morning of symbolic serendipity.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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