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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Searching for Lost Anchors

John Elkington · 30 August 2009 · Leave a Comment

Jan-Olaf at the wheel Jan-Olaf at the wheel Elderly couple cut across our bow Elderly couple cut across our bow Andreas takes the wheel Andreas takes the wheel A sight that would once have struck terror A sight that would once have struck terror Vikings Vikings

A second yachting venture, this time in the opposite direction, to retrieve two anchors that Jan-Olaf had lost on a previous voyage. He had called in heavy-duty help, in the shape of Odd Fellow II and a diver, who soon found the first anchor, in nine metres of water, but discovered that the second had gone at least 50 metres down, and could well be irretrievable. Later, when we got back, Elaine spotted a yacht called Volans: then she and I headed across to the Hotel Bristol, ahead of the Sustainability Summit tomorrow.

Odd Fellow II Odd Fellow II Wave on the waves Wave on the waves Volans Volans

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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