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John Elkington

John Elkington

A world authority on corporate responsibility and sustainable development.

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Re-enter the Triple Bottom Line

John Elkington · 16 September 2009 · Leave a Comment

Illustration from Time Illustration from Time

As the triple bottom line takes on a new lease of life, illustrated by coverage in recent days by The Economist and Time, the number of requests from MBA and PhD students for background and comment is growing. As I pass on references, it strikes me that it is 15 years since I coined the phrase – 13 years since we published Engaging Stakeholders, the 2-volume report in which we benchmarked early corporate attempts at sustainability reporting, and 12 years since Cannibals with Forks (the book in which I spelled out the TBL agenda) was first published.

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Introduction

I began this blog with an entry reporting on a visit to the Woods Hole Oceanographic Institution on Cape Cod, on 30 September 2003. The blog element of the website has gone through several iterations since, with much of the older material still available.

Like so many things in my life, blog entries blur the boundaries between the personal and the professional. As explained on this site’s Home Page, the website and the blog are part platform for ongoing projects, part autobiography, and part accountability mechanism.

In addition, my blogs have appeared on many sites such as: Chinadialogue, CSRWire, Fast Company, GreenBiz, Guardian Sustainable Business, and the Harvard Business Review.

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About

John Elkington is a world authority on corporate responsibility and sustainable development. He is currently Founding Partner and Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements.

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john@johnelkington.com  |  +44 203 701 7550 | Twitter: @volansjohn

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